Responsibilities

• Growth strategy and ownership
• Own Later's growth marketing strategy end to end, connecting product marketing, demand generation, and lifecycle into one plan tied to pipeline and revenue targets.
• Own and allocate the growth marketing budget across channels, defending investment decisions with clear efficiency, payback math, and investment increase recommendations.
• Work with your Growth Marketing Managers to establish and refine the goals, KPIs, and reporting frameworks the function is measured on, and make the tradeoffs visible to senior leadership and executive teams.
• Refine and build net new differentiated growth motions for each line of business, recognizing that enterprise SLG, self-serve social signups, and creator acquisition do not respond to the same playbook.
• Set the annual and quarterly planning rhythm for the team, and connect it to the broader marketing calendar.
• Team leadership
• Lead, coach, and develop a team of roughly a dozen marketers across three groups: product marketing, digital marketing channel experts, and growth marketers.
• Set clear ownership and success criteria for each person so channel specialists and segment-facing marketers pull in the same direction.
• Raise the technical bar of the team on measurement, experimentation, and marketing technology.

Requirements

• 10+ years in growth, demand generation, or performance marketing, with experience owning a multi-million dollar budget and a revenue number.
• 5+ years leading and developing marketing teams, including managing managers or senior specialists through ambiguity and change.
• A genuine player-coach: you've led a team and personally owned execution at the same time, and you're still close enough to the tools to build the model or run the campaign yourself.
• Depth in paid media, SEO and AEO, lifecycle and email, and web CRO
• Proven track record building and scaling demand in B2B SaaS, PLG, or marketplace environments, ideally with both enterprise and self-serve motions.
• Strong command of measurement: attribution modeling, experiment design, and funnel analysis, with comfort in tools such as GA4, Amplitude, Looker, or Mode.
• Experience with CRM and marketing automation platforms (for example Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze).
• Clear, direct communication with both a working team and an executive audience, including the ability to defend a plan and change your mind on evidence.
• Experience in the social, influencer, or commerce space, or creators, is a bonus.

Preferred

• Experience marketing to or through creators, or in the social, influencer, or commerce space, is a bonus.
• Experience partnering closely with Sales on ABM or enterprise pipeline is a bonus.

Benefits

• Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
• Diversity, Inclusion, And Accessibility sections describe an inclusion-first mindset and equal opportunity employment.