VP, Growth Marketing

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Own demand-gen and pipeline for dental practices with CAC and ARR accountability, turning paid media, SEO, and direct mail into a high-intent engine.

  • Own the end-to-end demand-gen engine across paid search, paid social, SEO, and direct mail to hit demo volume and revenue targets.
  • Build a high-intent inbound/outbound funnel through SEO-driven content, optimized landing pages, and channel spend optimization.
  • Run structured experiments and playbooks to scale the channels that move pipeline and ARR, with cross-functional collaboration across PMM, Brand, and Sales.

Job Description

Responsibilities

  • Own demo volume and pipeline targets across independent and enterprise dental practices, with full accountability for CAC and ARR contribution
  • Continuously optimize channel mix, targeting, creative, and spend allocation to improve demo volume and quality
  • Run structured experimentation cycles across channels to find and scale what works
  • Build SEO into a reliable high-intent inbound engine through content strategy, technical optimization, and conversion-focused landing pages
  • Develop and scale direct mail programs targeting high-value practice segments, with clear response tracking and ROI measurement
  • Partner with Studio and Brand/Comms to develop and test high-performance creative across paid channels

Requirements

  • 7+ years in marketing in a B2C or B2SMB sales-led environment with direct ownership of paid media
  • Proven track record as a demand-gen leader owning pipeline and revenue outcomes
  • Deep expertise in paid search, paid social, SEO, and direct mail
  • Highly analytical with dashboards, attribution models, and experimentation
  • Comfortable marketing toward practitioners or clinical buyers
  • Strong cross-functional collaboration with PMM, Brand, Sales, and Product
  • Builder who creates systems and playbooks

Nice to Have

  • Experience scaling direct mail programs
  • Experience leading growth marketing for SaaS or AI-enabled platforms
  • Experience marketing to SMB and DSO segments

Benefits

  • Competitive compensation and benefits
  • Flexible, uncapped PTO
  • Remote-first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City
Pearl logo

Pearl

A computer vision company focused on delivering AI solutions that elevate the global standard of care in dentistry.

Founded in 2019
West Hollywood, California, USA
253 employees (16 in marketing)