Responsibilities

• This role owns the F&E vertical growth strategy and execution. They get to work on multiple channels such as Google Ads, Meta, CTV. DSPs, Affiliates, among others, to acquire and retain customers.
• Formulation and oversight of the multi-million dollar vertical marketing budget, setting of annual and quarterly targets in conjunction with the functional head, GM, and finance teams.
• Lead their team and stakeholders on creative brainstorming, media planning + buying, and data analysis.
• Opportunity to really grow and scale a best-in-class marketing program partnering with extremely skilled marketing, product, and data practitioners.
• User Acquisition: Discover, test, and scale different growth channels, balancing volume with ROAS and / or LTV:CAC. Formulate digital strategy through a combination of data driven judgements and adopting channel best practices. Develop a strong optimization and testing pipeline
• Impact & Ownership: Work on cross-functional projects with teams such as Product, Data, and Engineering to boost program quality and channel revenue
• Relationship Management: Collaborate and work closely with internal and external stakeholders to meet business needs
• Vertical Expansion: Explore opportunities across different products to grow the Super.com brand through a combination of market and marketing best practices
• Membership Retention: Strategize and execute on different tactics that drive user value and boost Super+ membership retention
• People Leadership: Directly manage, coach, and mentor team members to achieve business KPIs while accomplishing their career goals

Requirements

• 8+ years Fintech specific growth / performance marketing experience (Account management experience is an asset)
• Strong understanding of the Fintech product development cycle (Cash Advance, Credit Building / Lending products)
• Team leadership and Stakeholder management (3+ years experience)
• Performance marketing strategy and actualization (Google Ads, Meta, CTV)
• High proficiency with data modelling and analysis
• ROAS forecasting and management

Preferred

• Account management experience is an asset

Benefits

• Remote-First Flexibility : Work from anywhere in the world and choose the hours that suit you best. We trust you to get great work done on your terms.
• Time to Recharge : Enjoy unlimited PTO, company-wide recharge days, and annual team offsites.
• Everyday Perks : Weekly UberEats credits and travel discounts on SuperTravel help you enjoy the little things.
• Family-Friendly Benefits : We support growing families with generous parental leave and a flexible return-to-work plan.
• Comprehensive Compensation : Competitive salary, equity options, annual bonus, retirement matching, and top-tier benefits packages.
• Investing in You : Access to wellness budgets, personal development funds, and team-level learning resources.