Responsibilities

• Your core mandate is to drive efficient pipeline growth by optimizing lead generation performance within and across channels — including paid search, paid social, direct mail, SEO, and events. You own the full system: strategy, execution, measurement, and iteration.
• Own demo volume and pipeline targets across independent and enterprise dental practices, with full accountability for CAC and ARR contribution
• Continuously optimize channel mix, targeting, creative, and spend allocation to improve demo volume and quality
• Run structured experimentation cycles across channels to find and scale what works
• Build SEO into a reliable high-intent inbound engine through content strategy, technical optimization, and conversion-focused landing pages
• Develop and scale direct mail programs targeting high-value practice segments, with clear response tracking and ROI measurement
• Partner with Studio and Brand/Comms to develop and test high-performance creative across paid channels
• What Success Looks Like (First 12 Months)
• Consistent monthly demo growth across SMB and DSO segments
• Efficient CAC and improved demo-to-close rates across paid and organic channels
• SEO becomes a reliable high-intent inbound engine
• Direct mail programs generating measurable demo volume from targeted practice segments
• Transactional events produce measurable demo and pipeline results
• Clear dashboards and weekly operating rhythms established
• Strong alignment with Product Marketing and Brand/Comms

Benefits

• Competitive compensation and benefits
• Flexible, uncapped PTO
• Remote-first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City