VP, Growth Marketing

Mountain View, CA (Hybrid)

$216K/yr – $346K/yrSenior Level12+ years expFull time

Posted 2 weeks ago

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Job Summary

Own a unified growth engine spanning acquisition, retention, and AI-enabled optimization, translating strategy into measurable growth and cross-functional alignment.

Own integrated Growth: paid, organic, lifecycle, and product-led initiatives across multiple segments
Lead AI-driven optimization and measurement to lift ROI, LTV, and pipeline clarity
Scale new acquisition channels while coordinating with marketing, product, and finance leaders

Job Description

Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention
Partner closely with the CMO and senior cross-functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full-funnel growth
Align paid, organic, lifecycle, and product-led initiatives into a unified operating model
Accelerate acquisition of established businesses as a core pillar of LegalZoom’s three-year strategy
Act as a senior cross-functional leader and trusted advisor, aligning stakeholders around shared growth goals
Build, lead, and develop high-performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing Technology
Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels
Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks
Improve creative velocity and testing through AI-enabled tools and automation
Identify and scale new acquisition channels aligned to both startup and established business segments

12+ years of growth or performance marketing leadership experience with full-funnel ownership
Proven track record scaling multi-channel acquisition while improving efficiency and lifetime value
Deep expertise in paid media, SEO, lifecycle marketing, and marketing technology
Demonstrated experience leveraging AI to drive measurable operational and performance gains
Strong financial acumen with experience managing significant marketing investment
Experience accelerating growth across multiple customer segments, including established businesses
Data-informed leader with comfort defining metrics and building measurement frameworks
Proven ability to build and scale high-performing teams
Exceptional cross-functional leadership and executive communication skills

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include: ○ Fertility ○ Mental Health ○ One Medical ○ Fringe lifestyle benefits up to $250