VP, Growth Marketing

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive growth strategy and multi-brand acquisition/retention across Havenly Brands at VP level, owning budgets, measurement, and cross-functional execution.

  • Own end-to-end growth across seven brands including acquisition, retention, and lifecycle.
  • Must-have: 10+ years in growth marketing with VP-level multi-brand leadership.
  • Standout: AI-forward experimentation culture with cross-functional alignment.

Job Description

Responsibilities

  • Overall growth strategy across all seven Havenly Brands properties — acquisition, retention, and lifecycle — setting short and long term plans against volume and efficiency targets
  • Full P&L accountability for marketing-driven acquisition: CPA, ROAS, payback period, and LTV targets across the portfolio
  • Full ownership of digital acquisition channels — paid search, paid social, YouTube, display, and offline channels including print (catalog, direct mail) and CTV
  • R&D and testing budget: you set the strategy, allocate the budget, measure the results, and scale the tests that work with a rigorous approach to incrementally testing, holdout methodology, and media mix modeling
  • A team of five to six performance/acquisition marketers (led day-to-day by the Director, Growth Marketing) and three to four lifecycle/CRM marketers
  • Cross-functional leadership working closely with our Senior Director of Brand, Head of Creative, Head of Product, Engineering, Finance and Data & Analytics
  • Reporting to the CCO and contributing to leadership team decisions on brand investment, channel mix, ROAS targets, and portfolio prioritization
  • What you'll drive: a clear, defensible point of view on where growth comes from (by brand, by channel, by customer segment, by funnel stage) and the roadmap to get there
  • Planning - partnering with Finance on forecasting decisions to establish brand-level budgets and sales targets
  • Incrementally testing and measurement infrastructure in partnership with data

Requirements

  • 10+ years in growth or performance marketing, with at least 3-4 years in a VP or equivalent leadership role
  • Demonstrated success owning acquisition and retention across a multi-brand or complex multi-product environment
  • Deep fluency in attribution and measurement: you have strong opinions on incrementally, holdouts, and the limits of last-click, platform data, and MTA, and you've built or overseen testing programs to drive efficiency and growth results
  • Deep hands-on experience in paid search and paid social, and offline channels (print, CTV)
  • Past ownership of a complex lifecycle marketing program: multi-brand, multi-channel, multi-stage
  • Experience owning a significant ($30-50M+) marketing budget and making hard allocation decisions balancing scale and efficiency goals
  • A proven track record building and leading teams of eight or more across both acquisition and lifecycle functions
  • Strong cross-functional leadership: you've worked closely with product, brand, creative, and data teams and made those partnerships produce impressive results
  • AI fluency that goes beyond tools: you think about how AI changes the workflow, the org, and the strategy
  • DTC e-commerce background required; multi-brand portfolio experience strongly preferred
  • Comfort operating with Snowflake, Rockerbox, GA4, or equivalent MTA and analytics infrastructure

Preferred

  • Prior multi-brand portfolio leadership is nice to have
  • Experience with media mix modeling or incrementality testing frameworks
  • Strong storytelling and communication to executives is a plus

Benefits

  • Our total rewards package includes competitive compensation, PTO, volunteer days off, health benefits (medical, dental, vision and disability), 401(k) with match, and paid parental leave. Additionally, we offer design services, furniture discounts, and anniversary merchandise credits.

Havenly

Havenly's mission is to build the community power of refugee and immigrant women through job training, education, and organizing.Havenly was founded in 2018 with a mission to break the cycle of marginalization that keeps refugee women in New Haven in poverty and isolation. Our flagship 6-month fellowship is a paid job training program that combines work experience at our restaurant with English, digital and financial literacy, advocacy, food safety classes, and more. But we do more than that - we know that the only lasting, real solution to this problem is building economic and political power together. That is why we are dedicated to creating community, sharing knowledge, and supporting our alumni as they advocate for themselves and their communities.To date, we have graduated over 85 refugee and immigrant women from our program and supported more than 550 family members, generating more than a million dollars in income for refugee families. 80% of our graduates have found employment and the average wage they are earning is $17.50/hour, compared to the $10 per hour wage that refugee women earn on average in the United States. Our impact on economic wellness goes beyond earning a living wage, however. To us at Havenly, a “refugee” includes anyone who has come to the US in search of refuge - whether they are legally defined as a refugee, asylum seeker, remain undocumented, or have a different immigration status. The need for our training and support services for these populations remains as crucial as ever, and that is why we are developing innovative ways to provide people the tools and support to change the material conditions of their own lives.

Founded in 2018
New Haven, Connecticut, USA
46 employees (12 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~46

Marketing Team

Marketing Team Size
2 (4% of company)
Median Career Experience
9 years
Median Tenure
1.9 years