Responsibilities

• Own the engagement and lifecycle roadmap, from hypothesis and segmentation to creative and execution to results and measurement to iteration and optimization to continual audit and enhancement over time
• Define lifecycle stages (active, lapsing, high-value, dormant) using behavioral data and turn them into programs that improve engagement and user value
• Write creative briefs and project plans that our automation and creative teammates can build from
• Build your own cohorts and segments, and read your own dashboards without waiting on an analyst
• Design and ship experiments end to end (hypothesis, segment, creative, measurement, iteration and optimization), then productionalize what works
• Develop process and tools to track experiments more effectively across campaigns and channels
• Create the playbooks, infrastructure, prompts, and documentation that agents use to run campaigns safely
• Set the guardrails (rules, approval steps, and monitoring) for campaigns that agents run
• Use AI tools in your own daily workflow and help the team do the same

Requirements

• 5+ years of B2C marketing experience, ideally for a consumer app
• Experience running lifecycle marketing across multiple channels
• Demonstrated experience designing and shipping experiments end to end
• Comfort analyzing large datasets
• Can build cohorts and segments from raw data, analyze results independently, and explain them to non-analysts
• Hands-on use of AI tools in your workflow, and the ability to tell us which ones and how

Preferred

• Startup experience
• Experience with a CEP such as Braze, Iterable, or Customer.io (the thinking matters more than the tool)
• Experience running paid retargeting to reactivate lapsed diners.
• Background in consumer marketplaces, rewards, restaurants, or hospitality
• SQL familiarity or experience working with a cloud data warehouse (Snowflake, Redshift, BigQuery)
• Experience working alongside engineers on automated or data-driven marketing systems

Benefits

• Exciting opportunities at the forefront of restaurant technology
• Generous PTO and company holiday policy + company-paid Short Term Disability
• 100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
• Vision plan available at employee cost
• Child care benefits and generous parental leave
• Dog-friendly Austin office with great views of downtown
• Daily lunches and snacks for in-office team members