Responsibilities

• Build the Strategy and Engine
• Develop and own Apptegy’s end-to-end new and client expansion demand generation strategies across digital, field, partner, and account-based channels.
• Design a scalable full-funnel model from awareness to MQL to SQL to pipeline to bookings to revenue.
• Establish clear KPIs, attribution models, and performance dashboards tied to revenue outcomes in partnership with RevOps.
• Drive Pipeline and Revenue Growth
• Create predictable, multi-channel pipeline generation programs aligned to sales segments and growth goals.
• Leverage AI-driven segmentation, personalization, and ABM orchestration to increase pipeline efficiency and conversion rates.
• Implement AI-assisted experimentation frameworks to accelerate testing velocity across messaging, landing pages, offers, and campaigns.
• Optimize conversion rates at every stage of the funnel using automation and data-driven iteration.
• Build and Lead a High-Performance Team
• Hire, develop, and mentor a best-in-class demand generation, marketing ops and creative services team.
• Establish strong cross-functional alignment with Sales, XDR, RevOps, Client Experience , Product, and Marketing.
• Create clear ownership, accountability, and performance management frameworks.
• Own Systems and Optimization
• Evaluate and optimize the marketing technology stack, ensuring AI tools and automation platforms are strategically integrated.
• Partner with RevOps to improve lead scoring, routing, lifecycle management, and predictive reporting.
• Design closed-loop analytics systems that use AI to surface conversion friction, performance gaps, and revenue leakage.
• Drive data hygiene, governance, and operational excellence across the funnel.
• Elevate the Go-to-Market Motion
• Collaborate with Product Marketing to translate positioning and product launches into compelling campaigns.