Responsibilities

• Lead demand generation strategy across B2B and B2C channels.
• Develop pipeline-driving programs and lifecycle marketing systems.
• Partner with Sales and Distribution to align pipeline goals.
• Lead digital strategies across paid, web, email, and social.
• Optimize website and funnel conversion performance.
• Build analytics, dashboards, and funnel visibility.
• Establish testing and experimentation frameworks.
• Align brand and demand generation strategies.
• Develop ecosystem marketing across partners and channels.
• Build and lead growth capabilities and systems.
• Define KPIs and reporting cadences.
• Oversee agencies and external partners.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 10+ years of growth, demand generation, or digital marketing leadership
• Proven ability to drive pipeline and revenue
• Experience across B2B and B2C environments
• Strong digital marketing and lifecycle expertise
• Experience managing agencies
• Analytical mindset and testing experience
• Experience building systems in ambiguous environments
• Strong cross-functional leadership

Benefits

• An excellent schedule – office closes at 1 p.m. every Friday
• Annual profit sharing
• 401(k) with company match with discretionary contribution
• Company-sponsored group medical and dental insurance
• Company-paid life insurance
• Company-paid long-term disability
• Hybrid OR Remote work environment
• Paid holidays
• Generous vacation time and sick leave
• Paid parental leave
• Casual dress year-round