Responsibilities

• Strategy & Executive Leadership • Own and evolve Croud's US growth strategy in partnership with the CBO and US leadership team • Sit on the US leadership / operating board; represent growth performance, risk and opportunity in leadership level discussions. • Translate company-wide commercial priorities and products into a growth plan and story that resonates with the market
• P&L, Budget & Reporting • Own the annual revenue growth target and the growth function's budget; forecast, track and report performance to the CBO and CEO. • Maintain rigorous pipeline reporting and hygiene (trackers and Hubspot), including win-rate, coverage ratio and source-of-lead analysis. • Build the business case for investment in growth — headcount, tools, events — and hold the function accountable to ROI.
• Team Leadership • Lead and develop the growth team: hiring, compensation planning, performance management and career development. • Direct line management of the New Business Directors and Sales Strategists; while closely collaborating with marketing team. • Set objectives, KPIs and coaching for a high-performing sales and marketing team.
• New Business • Set the strategy and quality bar for new business pitching; ensure the new business team executes a consistently authoritative, brief-led process from qualification through to close. • Personally target and lead the largest, highest-value or most strategically important pitches. • Own the post-win handover process so new clients land well with internal delivery teams.
• Organic Growth & Client Relationships • Partner with Client Services and account leadership to identify and pursue cross-sell and upsell opportunities across the existing roster, where required. • Build and hold C-suite/CMO-level relationships with both prospects and existing clients, based on trust, integrity and value.
• Brand, Marketing & Thought Leadership • Support and contribute to Croud's own market positioning and brand presence in the US (not just sales collateral) including content, PR and event strategy. • Represent Croud externally as a thought leader: LinkedIn, speaking engagements, panels, press and industry commentary on marketing effectiveness, AI and agency evolution. • Attend and help shape Croud's presence at industry conferences (e.g. Brandweek, Shoptalk, Advertising Week).
• Partnerships • Alongside the CBO manage strategic partnerships, media owners, industry bodies — that open new growth channels for Croud. Cross-Market Collaboration • Coordinate with growth leads in Croud's other markets (UK and beyond) to share best practice and keep the go-to-market approach consistent globally. Continual Improvement • Continuously improve pitch process, sales enablement and competitive intelligence; run pitch post-mortems and feed learnings back into the team.

Requirements

• - Proven experience in business development, growth leadership, and cross-functional team management within a media agency.
• - Strong understanding of the new business process, agency positioning, marketing, and industry trends.
• - Excellent communication and leadership skills to drive commercial success and team performance.
• - Experience establishing & overseeing a team's new business process — including prospecting, qualification, pitch strategy, and evaluation of opportunities — through deck development, presentation, execution and follow-up.
• - Experience defining high-level growth strategy and holistic ownership of pipeline development, forecasting, and budget.
• - Experience leading strategic planning initiatives including pitch narrative and deck development, resource allocation, and target-account development.
• - Experience supporting the development of a strategic go-to-market approach by delivering pitch ideas and connecting them to historical win-rate data and in-market opportunities.
• - Experience identifying key prospect insights based on a brief necessary for formulating winning strategic recommendations, and ensuring alignment to broader company growth goals.
• - Experience maintaining an in-depth knowledge of the competitive agency landscape and category trends.
• - Experience ensuring teams adopt best-in-class tools, techniques and systems (CRM/pipeline management) to deliver against growth targets and expected business outcomes.

Preferred

• - Experience owning revenue targets and budgets — not just contributing to them — with demonstrable results reported to C-suite executives or a board.
• - Demonstrable in-depth experience as a strategic leader specifically in agency new business or growth.
• - Extensive experience presenting to and "selling in" to C-suite/CMO-level stakeholders, and working closely with senior stakeholders to understand their business objectives.
• - Great communication and unique presentation skills, with good attention to detail.
• - Experience managing and developing a team.
• - Hands-on experience with Hubspot or similar CRM/pipeline management tools.
• - Experience driving both new-logo acquisition and organic/cross-sell growth across a client roster is a bonus, but not a requirement.

Benefits

• - PTO/ Vacation: 20 days vacation a year 12 public holidays observed
• - Public Holidays: 12 days observed
• - Sick Days: 7 days annually
• - Summer Fridays: Early finishes from Memorial Day to Labor Day
• - Bereavement Leave: Paid time off for personal loss
• - Parental Leave: Enhanced leave plus FMLA through NY state
• - 401(k) Savings Plan: 100% on contribution up to 4%
• - Sales commission incentives
• - Recruitment referral bonus
• - Pre-tax commuter benefits