Responsibilities

• Senior Omnichannel Strategy Leadership
• Lead omnichannel strategy across complex brands, portfolios, launches, or priority client engagements.
• Ensure high-level brand strategies are translated into clear behavioral objectives, communications strategies, customer journeys, and activation plans.
• Challenge teams to maintain customer- and behavior-led planning rather than channel-first or tactic-first thinking.
• Establish a coherent strategic narrative connecting business objectives, customer needs, barriers, content, channels, data, tactics, and measurement.
• Identify gaps, redundancies, conflicts, and opportunities across the broader omnichannel ecosystem.
• Provide senior strategic oversight and quality control across oCX workstreams.
• Executive Client Counsel
• Serve as a trusted senior omnichannel advisor to marketing leaders and other client stakeholders.
• Provide informed perspectives on customer engagement, content strategy, journey design, channel orchestration, personalization, data, measurement, and emerging technologies.

Requirements

• 10+ years’ experience in Engagement Strategy or Customer Experience Strategy within an advertising agency environment
• Prior experience working with pharmaceutical clients and knowledge of regulatory issues and the medical professional omnichannel ecosystems are required. Oncology or Rare Disease experience is highly desirable.
• Extremely strong written and verbal communication skills, including presenting in high pressure situations; multiple years’ experience presenting in new business pitch settings.
• Must be a good active listener, with a collaborative working style.
• Ability to independently run workshops in Zoom, Stormz, Miro, and/or other online collaboration platforms preferred, and to train others how to do so as well

Preferred

• Oncology or Rare Disease experience is highly desirable.