VP Global Social Commerce at SharkNinja | Needham, MA | $265K/yr – $315K/yr

SharkNinja

VP Global Social Commerce

Needham, MA (On-site)

$265K/yr – $315K/yrDirector/Executive12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and scale global social commerce with a centralized strategy, regional playbooks, and direct TikTok partnerships to drive revenue through live selling, creator ecosystems, and cross-platform shopping.

Global Strategy & P&L: define the social commerce roadmap, governance, and the measurement model across platforms and regions.
Live Commerce & Creator Ecosystem: build affiliate programs and live selling operations that scale with recruitment and activation.
Market Expansion Playbooks: design launch frameworks to reduce time to revenue in new geographies.

Job Description

Own TikTok Shop across the Americas: affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture.
Build and scale our live commerce capability across the Americas: cadence, on-screen talent, and real-time performance optimization.
Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets.
Maintain a direct partnership with TikTok to access new features, beta programs, and co-marketing opportunities before anyone else.
Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey.
Own the annual and quarterly planning cycle: channel-level beacons, KPIs, and investment allocation tied directly to revenue targets.
Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks that all regions operate against.
Identify, pilot, and scale new platform opportunities with speed and discipline.
Lead the global strategy and launch framework for new social commerce market entries defining the sequencing, platform prioritization, and go-to-market approach for SharkNinja's expansion of social commerce stores into new geographies.
Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets from day one.

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com