Responsibilities

• Develop and implement a comprehensive global marketing strategy that supports the launch and growth of new products.
• Lead the new product planning process, including market research, competitive analysis, and identification of unmet customer needs.
• Collaborate with the R&D and Product Development teams to align marketing strategies with product development timelines and objectives.
• Oversee the creation of go-to-market plans for new products, including positioning, messaging, pricing, and promotional strategies.
• Manage global marketing campaigns, including digital marketing, social media, content marketing, and events, to drive product awareness and adoption.
• Coordinate with regional marketing teams to ensure global strategies are effectively localized and executed.
• Partner with sales leaders to direct/advise and create sales initiatives by leading regional marketing, advertising, communications materials and strategy implementation to achieve the Interventional Technologies product marketing objectives.
• Ensures superior sales support to achieve or exceed targets.
• Establish and maintain relationships with key opinion leaders, industry partners, and stakeholders to support product launches and marketing initiatives.
• Monitor and report on the performance of marketing campaigns and new product launches, using data-driven insights to optimize strategies.

Requirements

• Bachelor's Degree - B.S. or B.A.
• Master's Degree
• MBA or additional education in life sciences discipline preferred
• 10 + years Marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of high performance and consistent results
• Previous IVT experience in a marketing, sales and product management role strongly preferred
• Life sciences’ product in-line marketing and launch/product commercialization experience are required
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals

Preferred

• MBA or additional education in life sciences discipline preferred

Benefits

• a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks’ vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.