Responsibilities

• Owning the creative expression for the Ariat brand
• Inspiring the organization around Ariat’s unified creative vision
• Proactively raising creative solutions and guiding solution implementation to generate brand visibility and business success
• Leading the development and presentation of high-level concepts with contagious enthusiasm and an understanding of the brand, the company and audience
• Setting clear expectations and aligning the team’s objectives
• Demonstrating a passion for innovation (insights, invention, hacks) and results (KPIs, analytics, optimization)
• Building trusting cross-functional and team relationships that power a high performing organization
• Decisively leading through change and advocating for process improvements and strategy refinement as needed
• Fostering Ariat’s culture of collaboration and affirming individual and team contributions
• Mentoring team members to develop the craft of creativity across functional areas
• Assisting with other responsibilities based on business needs

Requirements

• 10+ years of standout creative achievement as a creative leader
• Proven ability to craft and own creative campaigns and brand expression
• 5-7 years leading consumer-focused creative teams
• 3-5 years of in-house marketing experience
• 5 years of experience directing teams, growing talent and leading brand change (inside or outside of an agency)
• Bachelor's degree / design degree
• Strong competency in both conceptual thinking and execution
• Comfortable in a fast-paced environment with high through-put requirements – nothing can be too precious
• Strong cross functional team player who challenges norms and also seeks to understand differing perspectives
• A curious tinkerer, quick to examine new trends, technologies and experiences, who can build strategies for testing and learning in new areas
• Strong background in video development – from TV to Tik Tok
• Prevailing knowledge of social media platforms and behaviors, interaction practices and modern production techniques
• An appetite for national and global impact
• High level of respect for existing leadership and cultural achievements
• Strong communicator
• Proficient in all the media crafts
• Ariat prefers Direct Footwear/Apparel Industry experience
• Experience in performance products and/or fashion is a plus

Preferred

• Direct Footwear/Apparel Industry experience preferred
• Experience in performance products and/or fashion is a plus
• A curious tinkerer, quick to examine new trends, technologies and experiences, who can build strategies for testing and learning in new areas

Benefits

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise