VP, Engagement Strategy

In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge.Today, BGB is an independent agency of ~ 500 employees with headquarter offices across the US and UK delivering the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.BGB's core solutions include a unique blend of data-driven strategy, creative prowess and agile execution. We leverage our strengths in 3 dimensions of science - medical science, behavioral science, and data science to provide a comprehensive approach to supporting brands. BGB is known for best-in-class medical support integrated into all capabilities, delivering expertise, agility, collaboration, and innovation. BGB is customer obsessed and results driven with a proprietary, AI-driven approach to strategic, creative, and performance processes. The agency uses this approach across medical communications, promotional advertising, scientific consultancy, payer and market access, and creating compelling scientific stories that ultimately change customer beliefs and behaviors to drive brand growth.