Responsibilities

• - Serve as a senior strategic counselor to healthcare clients, advising on communications trends, audience engagement, creator partnerships, reputation, and emerging media.
• - Translate evolving audience behaviors, platforms, technologies, and information-discovery trends into actionable communications strategies that keep clients ahead of the curve.
• - Develop integrated communications programs that connect earned media, creators, social, communities, podcasts, newsletters, sponsored content, paid amplification, AI discovery, and media partnerships to drive visibility, credibility, engagement, and influence.
• - Evolve earned media strategies by connecting traditional media relations with creator ecosystems, digital-first storytelling, and emerging channels.
• - Build and cultivate relationships with digital-first journalists, healthcare creators, podcast hosts, newsletter writers, platform partners, community leaders, media companies, and other influential voices.
• - Lead creator and influencer strategies across HCP and consumer healthcare campaigns, from identification and vetting through partnership development, content strategy, measurement, and optimization.
• - Develop measurement frameworks that demonstrate the impact of integrated communications and emerging media programs.
• - Identify thought leadership and new business opportunities that expand MSL’s capabilities in creator engagement, modern media, and audience-first communications.
• - Champion practical AI adoption across communications planning, audience intelligence, content development, creator identification, measurement, and emerging search and discovery.
• - Mentor and develop talent, sharing best practices and helping teams innovate and strengthen MSL’s capabilities across the practice.

Requirements

• 8+ years of experience in public relations, healthcare communications, influencer marketing, digital media, or a related field.
• Strong understanding of healthcare, creator culture, audience behavior, and the evolving media landscape.
• Proven experience developing creator, influencer, ambassador, expert, and community strategies that drive measurable communications and business outcomes.
• Strong network across media, creators, influencers, healthcare professionals, digital journalists, and external partners.
• Ability to translate complex healthcare topics into clear, compelling stories for diverse audiences.
• Experience counseling senior clients and building trusted relationships.
• Excellent written, verbal, and presentation skills.
• Familiarity with established and emerging platforms including Instagram, TikTok, YouTube, Reddit, LinkedIn, Substack, podcasts, and online communities.
• Understanding of AI, LLMs, and evolving search and discovery behaviors and their impact on communications strategy.
• Proven ability to collaborate across teams and agency disciplines while managing multiple priorities in a fast-paced environment.

Preferred

• Experience with Captiv8 or similar creator management platforms preferred.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.