VP, Ecommerce at Grüns | New York City, NY | $225K/yr – $250K/yr

Grüns

VP, Ecommerce

New York City, NY (Remote)

$225K/yr – $250K/yrDirector/Executive12+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end ecommerce platform across four Shopify stores, driving platform velocity, conversion, and cross-brand experiences with a data-driven, AI-enabled operating model.

Platform ownership across four brands: site strategy, speed, infrastructure, and performance.
Internal PM for ecommerce, design, and engineering; write specs and scope builds.
Co-own first order volume and retention with Paid, Lifecycle, and Brand; optimize funnel and activation.

Job Description

Responsibilities

Own end-to-end site strategy and roadmap across our multi-brand Shopify environment covering all four stores: gruns.co, nutrops.co, immun.co, juced.co
Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO
Own conversion rate by setting and defending the bar for site experience and funnel optimization
Drive a unified account experience across brands — membership, bundles, subscription
Act as internal PM for engineering and design — writing specs and scoping builds
Own site stability, speed, infrastructure, and performance
Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention
Launch new brands from the ground up on new websites
Build an AI-forward operating model across the ecom org

Requirements

Has 12+ years of ecommerce experience with deep Shopify DTC expertise
Has scaled a $100M+ DTC business
Has moved conversion rate through disciplined testing grounded in data and customer insight
Has used AI to materially speed up their team's output (design, specs, code review, QA, analysis, etc)
Has owned subscription end-to-end — churn, cancel flows, retention strategy
Has functioned as a true internal PM to an engineering team, not just managed agencies

Benefits

We have super strong benefits coverage -- for you and your family
generous PTO
free Grüns subscriptions
a few more perks centered around health and well-being that we can't wait to tell you about!

Grüns

Health is officially a snack. In an ideal world, broccoli would taste like chocolate, kale like candy, and greens supplements like gummy bears. We haven’t figured out choco brocco yet, but Grüns has transformed those overpriced, chalky powders into something snackable and delicious. With all the sweetness of natural fruits, getting your greens from Grüns is something you will actually look forward to. With 60 ingredients across 8 core nutrient categories, Grüns supports dozens of health benefits and can replace multiple health products.

Founded in 2023

126 employees (47 in marketing)

gruns.co