Responsibilities

• Own net new subscription ARR for the REI segment — your primary metric.
• Design and execute the campaigns, plays, and offers that bring REI subscribers in the door.
• Partner with Customer Experience to drive retention and expansion within the REI customer base.
• Grow PropertyRadar's brand in the REI community through your existing network, content, and presence.
• Represent PropertyRadar at conferences, on podcasts, in masterminds, and wherever serious investors gather.
• Build and maintain partnerships with educators, coaches, masterminds, associations, and community leaders.
• Co-host webinars, live sessions, and joint events with major REI partners to convert their audience into qualified PropertyRadar trials.
• Run content series, demos, and direct outreach that move investors from awareness to trial to paid.
• Coordinate with Growth Marketing on paid, organic, and partner channels — you set the strategy for the segment.
• Translate investor workflows and pain points into product feedback that shapes our roadmap.

Requirements

• Active REI experience. You've done deals — wholesale, buy-and-hold, flips, BRRRR, multifamily, land — and you can describe deal flow, acquisition strategies, and lead sources from personal experience.
• A real audience. You have an active REI-focused following on YouTube, a podcast, Instagram, a Facebook group, a paid community, a newsletter, or a mastermind — with demonstrated engagement.
• Proof of conversion. You've turned your audience into paying customers, students, or community members and can point to specific results.
• On-camera presence. You can show up on webinars, podcasts, partner calls, and live demos as a credible PropertyRadar voice — and you're already doing it.
• Strategic judgment. You can tell the difference between a partnership worth six months of effort and a vanity logo.
• Self-directed operator. You take a goal and build the plan. You don't need to be told to follow up.
• AI-native operator. You use AI and automation as part of your daily workflow and reach for them before you reach for headcount.

Preferred

• B2B SaaS or proptech experience in a growth, GTM, or segment ownership capacity.
• Familiarity with hyperlocal marketing — direct mail, targeted ads, skip tracing, or similar.
• Hands-on experience with PropertyRadar, PropStream, DealMachine, BatchLeads, REIPro, or similar.
• Experience with list-building, distressed property acquisition, or public records data.
• Existing relationships with REI coaches, educators, mastermind operators, or community leaders.