VP, Digital Growth and Product Marketing

New York City, NY (On-site)

$206K/yr – $250K/yrSenior LevelFull time

Posted 6 days ago

Job Summary

Own and scale Fox News Media's platform monetization, new business strategy, and holistic growth initiatives across gaming, commerce, CRM, and lifecycle marketing to drive ARPU and user retention.

  • Lead platform monetization, new business strategy, and growth initiatives across multiple digital channels
  • Own end-to-end GTM and user acquisition for new features and products

Job Description

Responsibilities

  • Platform Monetization & New Business Strategy
  • - Lead revenue growth, development and rollout of the casual gaming effort for Fox News Media
  • - Lead the testing, and scaling of other new digital lines of business, including premium subscription tiers and novel ad-based models.
  • - Identify and implement platform monetization opportunities across the website, mobile apps, and CTV applications to maximize ARPU (Average Revenue Per User).
  • - Monitor competitive landscape and digital product trends to pilot cutting-edge audience growth and revenue initiatives.
  • Product Marketing & Feature Rollouts
  • - Own the end-to-end strategic promotion, user acquisition, and rollout of Fox News Games.
  • - Develop and execute comprehensive GTM strategies for major new product features, specifically including Vertical Video experiences and "For You" personalization algorithms.
  • - Partner with product teams to translate technical capabilities into compelling consumer-facing value propositions that drive active feature adoption.
  • Commerce Revenue Strategy & Development

Requirements

  • Progressive experience in product marketing, digital growth, or lifecycle marketing at a major media network or high-scale digital product company.
  • Experience with casual gaming development and management including ownership of revenue and/or P&L experience
  • Experience running ad-monetized programs for features, services or games
  • Deep understanding of digital media publishing, video-on-demand, CTV applications, and modern content consumption behaviors.
  • Proven track record of successfully launching complex digital product features (such as algorithmic personalization engines or video formats) to millions of active users.
  • Advanced knowledge of modern marketing automation platforms, Customer Data Platforms (CDPs), and CRM orchestration tools.
  • Strong background in balancing user experience with aggressive monetization goals, including digital commerce, affiliate revenue, and hybrid subscription/ad models.
  • Expert capability in using quantitative insights, cohort analysis, and A/B testing methodologies to guide strategic growth decisions.

Benefits

  • medical/dental/vision
  • insurance
  • a 401(k) plan
  • paid time off
  • other benefits in accordance with applicable plan documents
  • Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
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Fox Corporation

3.6 Glassdoor

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking. We have long been a leader in news, sports and entertainment programming, achieving strong revenue growth and profitability in a complex industry environment over the past several years. FOX will continue to invest across our businesses, allocate resources toward investments in higher growth initiatives and take advantage of strategic opportunities, including potential acquisitions across the range of the media categories in which we operate.

Founded in 1986
New York, New York, US
14K employees (5,511 in marketing)
64% recommend to a friend
75% CEO approval

Salaries

Posted range

$206K/yr – $250K/yr

Taken straight from the job posting.

See all Fox Corporation salaries

Funding

Last Raise
$913.3M
Post IPO Secondary, 6 months ago

Funding History

  • Sep 2025
    Post IPO Secondary • $913.3M
  • Apr 2020
    Post IPO Debt • $1.2B

Traffic Signals

Monthly Visitors
57.1K
Traffic Source Mix
Search
45.8%
Direct
38.9%
Referral
10.9%
Social
3.3%
Paid
0.8%

Headcount Trend

Current headcount: ~11.5K

Recent News

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VP, Digital Growth and Product Marketing

Fox Corporation · New York City, NY · On-site