Responsibilities

• Own and lead the enterprise digital growth strategy, driving measurable impact on pipeline, revenue, retention, and expansion across the full customer lifecycle.
• Act as a strategic advisor to marketing and GTM leaders, shaping digital activation strategies including channel mix, audience segmentation, personalization, and budget allocation.
• Lead global web and digital experience strategy, including UX/UI, SEO, CRO, personalization, and experimentation to optimize conversion across inbound and account-based motions.
• Own performance marketing and digital demand generation, improving efficiency (CAC, cost per pipeline) across paid and owned channels globally.
• Design and scale lifecycle marketing programs, driving engagement, pipeline velocity, and expansion through data-driven segmentation and orchestration.
• Oversee marketing automation and the digital tech stack, ensuring strong governance, innovation, and alignment with Revenue Operations.
• Establish analytics, attribution, and performance measurement frameworks, linking digital activity to revenue outcomes and enabling data-driven decision making.
• Build and lead a high-performing global team, managing budgets, agencies, and cross-functional collaboration to drive execution excellence.

Requirements

• 12+ years of experience in B2B marketing, with significant leadership experience in digital, demand generation, or growth within a SaaS environment.
• Proven track record of owning and scaling digital growth strategies that drive pipeline, revenue, and customer expansion in complex, multi-product organizations.
• Deep expertise across performance marketing, web optimization (SEO/CRO), lifecycle marketing, and marketing automation.
• Strong experience with account-based marketing (ABM) and enterprise sales motions with long, multi-stakeholder buying cycles.
• Demonstrated ability to connect digital metrics to business outcomes (pipeline, revenue, CAC, LTV) and influence executive decision-making.
• Experience building and optimizing multi-channel digital ecosystems (paid media, web, email, automation, personalization, retargeting).
• Strong analytical mindset with experience in attribution modeling, experimentation, and data-driven optimization.
• Proven ability to lead and scale high-performing teams, including managing agencies and global stakeholders.
• Experience working closely with Revenue Operations and Sales to align on data, systems, and GTM execution.
• Familiarity with modern martech stacks and emerging AI-driven marketing tools.
• Excellent executive communication and stakeholder management skills.

Benefits

• Excellent healthcare package for you and your family
• Savings and Investment – 401(k) match
• Unlimited Paid Time Off
• Paid Parental Leave
• Online Legal Services (Rocket Lawyer)
• Financial Planning Services (Origin)
• Discounted Pet Insurance (Embrace Pet Insurance)
• Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
• Health and Wellness Reimbursement Program
• Travel Discounts

Compensation

• $205,000 - $262,500 a year
• Eligible for a 20% bonus (Max $315,000 OTE)
• Expected salary range, depending on experience.

Other