Responsibilities

• Own the Demand Generation sub-function for ServiceChannel, including annual planning, budget/investment prioritization, performance management, and execution across digital, ABM, lifecycle, events, Marketing Ops, and MarTech.
• Define the overall demand generation plan, including strategy, marketing channel mix, campaigns, and investments – aligned with the goals of the organization.
• Partner with the CMO and GTM leadership team to shape ServiceChannel’s growth strategy and annual marketing plan.
• Maintain and enhance a campaign measurement framework to ensure ongoing management and adjustments aligned with the marketing funnel KPIs as well as pipeline, bookings, and revenue targets.
• Accountable for the demand generation budget, agency/vendor investments, campaign spend effectiveness, and resource allocation decisions.
• Accountable for measurable contribution to pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI.
• Work closely within Marketing and with Sales and Operations to manage the ServiceChannel target account lists and ideal customer profiles (for different customer segments) using data-driven insights.
• Develop, enhance, and strengthen the company’s full-funnel ABM strategy and campaigns to expand into key customer accounts with targeted tactics that drive awareness, engagement and adoption through touchpoints across marketing and sales channels.
• Use our ABM platform (6Sense) with third-party intent data and our first-party data to score accounts and build, manage, and measure customer journeys and their specific campaigns that drive account engagement forward through the funnel and resulting revenue.
• Leverage advanced techniques (e.g., multithreading) to maximize ABM program impact, while identifying tactics to operationalize buying groups in target accounts across the entire GTM organization.

Requirements

• Minimum of 15 years of experience creating, executing, and leading demand generation in B2B high-tech industries with at least 6 years leading the entire demand generation function.
• Enterprise and commercial/mid-market marketing experience is required; experience also marketing to SMB is a plus.
• Strategic, creative, and analytical thinker with the ability to build creative marketing campaigns that have a measurable impact on pipeline.
• Expertise across inbound and outbound strategies and tactics, including setting priorities across display/ digital advertising, email marketing, SEM, AEO/GEO/SEO, content syndication, direct mail, events, etc.
• Data-driven, with a firm grasp on key metrics and performance indicators.
• Marketing technology expert, with deep experience with the tools necessary for effective demand generation and those that are a “nice to have.” Experience with Salesforce and Intent data/ABM technology a strong plus.
• Hands-on experience leveraging AI/LLM-based tools and agentic workflows to drive marketing efficiency, from account research and campaign orchestration to content generation at scale.
• Demonstrated track record of working with cross-functional teams to achieve revenue and retention goals, taking a team-first and company-first approach.
• Ability to recruit, develop, and retain top talent.
• Comfortable leading change and know what it takes from a people, systems, and processes standpoint to optimize the predictable revenue engine.

Preferred

• MBA preferred.

Benefits

• We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.
• Bonus or Equity
• This position is also eligible for bonus as part of the total compensation package.