Demand Generation Manager

New York City, NY (Remote)

$100K/yr - $113K/yr (Est.)Senior LevelFull time

Posted 8 hrs ago

Job Summary

Own and optimize paid media programs for B2B SaaS, collaborating with cross-functional teams and clients to drive data-driven growth.

  • Manage Google Ads, LinkedIn, and Meta campaigns and optimize performance.
  • Leverage pixels, UTMs, and Google Tag Manager for accurate tracking and measurement.

Job Description

Requirements

  • Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment.
  • Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.]) Google Ads & Analytics certifications preferred.
  • Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager.
  • An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
  • Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls.
  • Excellent leadership and communication skills, with the ability to effectively collaborate with cross-functional teams and senior stakeholders.
  • Empathy – for our team, our partners, our clients, and their customers
  • The ability to clearly articulate ideas, frame problems and offer solutions.
  • Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
  • The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals.

Preferred

  • AI fluency with a habit of using AI tools to accelerate daily execution. Bonus if you're experimenting with AI-powered workflows to automate parts of the campaign management process.

Benefits

  • Flexible schedule in a 100% distributed workforce
  • Premium employer-sponsored health coverage - medical, dental, & vision
  • Paid parental leave
  • Monthly Health & Wellness Reimbursement
  • 401(k)
  • Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
  • No Meeting Fridays
  • Company kick-off trips and virtual team activities
  • It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe and focus on psychological safety!
  • We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed.
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Refine Labs

At Refine Labs, we help mid-market and enterprise B2B SaaS companies rethink how they measure and execute marketing. Our demand strategies drive qualified pipeline, maximize ROI, and reduce acquisition costs for profitable, sustainable growth.The way buyers make decisions has evolved. More than ever, they rely on digital communities, social media, and peer recommendations to evaluate solutions. That’s where we come in.We specialize in demand strategies that:– Build brand awareness so buyers know you before they need you– Capture high-intent demand and convert it into revenue– Expand customer relationships to drive long-term growthWe’ve helped 300+ companies shift from outdated marketing tactics to modern, performance-driven strategies that align with today’s buyer behavior.To see what’s working right now, be sure to tune into the RL Stacking Growth podcast for insights from the frontlines—and visit refinelabs.com to get a jumpstart on modernizing your strategy.

Founded in 2018
Boston, Massachusetts, USA
53 employees (28 in marketing)

Salaries

SalaryGuide estimate

$100K/yr – $113K/yr

Modelled from 4 comparable roles.

See all Refine Labs salaries

Marketing Team

Marketing Team Size
23 (43% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
20.9K
Monthly Google Ads Budget
$7
Traffic Source Mix
Search
37%
Direct
45.8%
Referral
7.8%
Social
8.1%
Paid
1.1%

Headcount Trend

Current headcount: ~53
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Demand Generation Manager

Refine Labs · New York City, NY · Remote