Responsibilities

• Lead the development and execution of our demand generation strategy across digital, content, and event marketing channels
• Drive pipeline growth through innovative marketing programs targeting advertising technology decision-makers
• Oversee the planning and execution of high-impact industry events, from trade shows to intimate executive roundtables
• Translate complex ad fraud prevention technology into compelling value propositions that resonate with our target audience
• Collaborate with product and sales teams to align marketing initiatives with product releases and sales objectives
• Build and manage a talented marketing team while optimizing budget allocation for maximum ROI
• Establish meaningful metrics to track performance and continuously improve marketing effectiveness

Requirements

• 8+ years of progressive marketing experience in ad tech, martech, or related technology sectors
• Proven track record of developing successful demand generation programs that deliver measurable business results
• Experience in marketing technical solutions to both business and technical decision-makers
• Strong understanding of the digital advertising ecosystem, particularly in CTV and mobile environments
• Exceptional leadership abilities with experience in building and mentoring high-performing teams
• Data-driven approach to marketing with experience leveraging marketing automation and analytics tools
• Outstanding communication skills and ability to represent the company at industry events

Preferred

• Experience marketing to both buy-side and sell-side players in the ad tech ecosystem
• Background in producing technical webinars, workshops, or conference presentations
• Understanding of programmatic advertising, app monetization, and CTV advertising landscapes

Benefits

• Excellent benefits package, including medical, dental, and vision insurance
• Premiums 100% covered for employees and 50% covered for dependents
• Unlimited PTO
• 401k
• Monthly internet reimbursement
• Casual work environment
• Opportunity for advancement
• Fun annual team events
• Being part of a high performing team that wants to win and have fun doing it