Responsibilities

• Full Scope of the Role
• CRM Strategy & Organizational Leadership
• This role is first and foremost a strategic leadership role. The VP of CRM will define how Topgolf thinks about its guest relationships — what success looks like, how it gets measured, and what organizational capability is needed to deliver it.
• Own the long-term CRM vision, strategy, and technology roadmap for Topgolf, aligning guest engagement objectives with venue performance, digital product adoption, membership, and revenue goals
• Build, lead, and scale a high-performing CRM organization — bringing in the right combination of strategy, analytics, campaign, and technology talent
• Establish CRM as a strategic growth function, not a campaign execution team — ensuring the discipline influences product development, venue experience design, and pricing strategy
• Partner closely with Revenue Management, Marketing, Finance, Operations, Product, and Technology to integrate CRM across the full guest lifecycle
• Champion a guest-first culture by translating customer data into actionable insights that improve experiences across every touchpoint
• Lifecycle Marketing & Personalization
• The core of this role is building the lifecycle marketing programs that move guests through every stage of the Topgolf relationship — from first booking to loyal advocate. These programs must be personalized, automated at scale, and continuously optimized.

Benefits

• Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify.
• ADA