Responsibilities

• Lead the LPGA’s Content & Platform Department across content strategy, social strategy, video production, design production, product (web and app) development, editorial storytelling and content distribution.
• Maintain direct oversight of the department’s key verticals, including Video Production, Design Production, Social Media and Product (web and app) teams.
• Define and execute the LPGA’s overarching digital strategy across third-party social platforms and first-party owned and operated platforms, including LPGA.com and the LPGA app.
• Grow LPGA fandom across priority domestic and international markets through stronger storytelling, platform development, content distribution and fan engagement.
• Establish clear strategic priorities by season, event and initiative across LPGA Tour, Epson Tour, brand, player, international, branded content and foundation programming.
• Work within the broader Marketing and Communications team to define editorial narratives, content pillars, storytelling priorities and campaign frameworks across the full LPGA ecosystem, with a focus on marquee events.
• Partner with the Head of Social to guide platform strategy, publishing strategy, channel management and audience growth across Facebook, Instagram, X, TikTok, YouTube, Snap, LinkedIn and international social presences.
• Partner with the Head of Product to advance the LPGA’s owned and operated platform strategy, including website and app development, product roadmap, feature evolution and execution.
• Partner with the Head of Video Production to ensure the LPGA produces high-quality short-form, long-form, vertical, archival, player, branded and feature video content.
• Partner with the Head of Design Production to ensure the LPGA produces strong static and motion design assets that support social, web, app, editorial, video, branded and organizational needs.
• Oversee the development of an athlete elevation program and creation of Player Content team, including the production and distribution of custom content for LPGA player social media handles.
• In partnership with the Marketing department, oversee the development of the LPGA’s branded content strategy, ensuring partner-related content is strategically aligned with the LPGA’s fan and audience growth initiatives.
• Develop and refine the LPGA’s international digital strategy, including native language content and channels across priority markets (e.g. Japan, Korea, Thailand, U.K., Canada, etc.)
• Ensure digital support for LPGA brand, amateur and foundation initiatives through clear planning, production and publishing workflows.
• Build scalable and repeatable operating models for year-round content planning, tournament coverage, editorial calendars, asset production, platform publishing and performance reporting.
• Use data, reporting and audience insights to identify trends, optimize content performance and refine strategy across social, digital, content and product channels.
• In partnership with the Marketing department, guide paid media strategy to amplify high-priority content, campaigns and platform initiatives.
• Manage department budget, structure, staffing, workflows and resource allocation to ensure efficient delivery across a large multidisciplinary team.
• Create strong collaboration and alignment on audience growth between Digital, Marketing, Brand, Communications, Business Intelligence, Partnerships, Media, Foundation and Competition teams.
• Set standards for creative quality, editorial judgment, platform fluency, operational discipline and performance accountability across the department.

Requirements

• Bachelor’s degree required, preferably in Marketing, Communications, Business, Sports Management, Media, Journalism, Film Production or related field
• 10+ years of related experience in social media, digital strategy and content production
• 5+ years of leadership experience, managing large and distributed multi-disciplinary teams
• Proven marketer with ability to grow audiences, engagement, reach and platform performance
• Demonstrated integrator of content production (video, design) and distribution (social, web and app)
• Deep understanding of social platforms, digital ecosystems and modern fan behavior
• Familiarity with video production, graphic design, social publishing and web/app workflows
• Experience developing content strategies on a campaign, event and year-round basis
• Ability to turn performance reporting and audience insights into data-informed optimization
• Experience in delivering integrated branded content, aligned with overall organic strategy
• Experience in delivering international, localized content to grow a global audience
• Experience working in live sports at the team, league or governing body-level required
• Ability to manage complex workflows, competing priorities and high-volume content calendars
• Impeccable attention to detail, strong editorial judgment and exceptional storytelling instincts
• Established culture leader, with a passion for talent development and mentorship of direct reports
• Strong cross-functional collaborator and communicator across departments
• Knowledge of golf and women’s sports preferred

Preferred

• Knowledge of golf and women’s sports preferred