VP Communications Director

New York City, NY (Hybrid)

$150K/yr – $165K/yrSenior LevelFull time

Posted 3 days ago

Job Summary

Own the full lifecycle of client communications programs, from strategic plans and deliverables to measurement and optimization, while collaborating closely with brand strategy and creative teams.

Define audiences, channels, and success metrics
Present data‑driven insights to clients

Job Description

Responsibilities

Develop and help execute comprehensive communications plans for the client. This means creating and managing the implementation of detailed communication plans outlining key messages, tactics, timelines, and budgets across different channels (digital, social, tv, print and all other media channels).
Develop strategic deliverables such as consumer journey maps, campaign ecosystem frameworks, engagement plans etc.
Analyze audience and channel insights to help inform focus areas for creative and to help inform targeted and relevant messaging across channels (digital, social, traditional media etc.).
Conduct market research and be on top of best-in-class comms architecture plans and best practices.
Work in tandem with brand strategy to ensure client goals are met and creative opportunities are ignited
Work in tandem with creative teams to manifest ideas towards effective campaigns and help inform the creation of key campaign elements.
Identify best ways to monitor and measure performance and adjust to optimize results. Track campaign metrics (reach, engagement, conversion etc.) using analytics tools. Identify and present data-driven insights to clients to demonstrate campaign success.
Engage and manage relationships with other IAT agencies (media, PR etc.) to ensure all of the above.

Requirements

Strong analytical and strategic thinking abilities
Creative mindset and desire to forge new and innovative ways to be most effective
Excellent communication and writing skills
Deep understanding of digital and social media landscape and marketing channels
Significant experience with market research and data analysis tools
Ability to collaborate effectively with cross-functional teams (creative, brand strategy, business leadership etc.)
Knowledge of industry trends and best practices
Experience in presenting to clients and forging trusted relationships with them
Leadership skills and ability to manage cross-functional work processes
Comfortable working in a fast-paced environment

McCann

We build brands that move people and markets through the radical creativity of Truth Well ToldTM.We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told since our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well.Truth Well Told unites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the highest standards of bravery, integrity and generosity. Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCann was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.

Founded in 1902

New York, New York, USA

370 employees (156 in marketing)

www.mccannny.com