Responsibilities

• Branding - Brand strategy, including brand platform, audiences, and personas - Member and partner listening tours, pulse checks, and surveys - Organization and product naming - Brand identity and guidelines Public Relations - Press releases and media relations - Speaking engagements - Recognition and awards Content Creation - Storytelling through copywriting, images, and video - Building closer relationships with key sources, in particular, residents - Leveraging content across multiple channels - Thought leadership about affordable housing and Community Land Trusts - Balanced mix of in-house and content sourced with partners Website - UI/UX, visual design, and copywriting - Newsletter and member conversion - Continual maintenance for error-free user experience Newsletter/email campaigns - Content roadmap with predictable publishing schedule - Goals and standards based on best practices Social Media - Social strategy and channel priority - Quick-turn social content Paid Media - Testing to assess where paid media fits in the channel mix Individual and organizational development - Roles and responsibilities for all communications initiatives - Team development within CLAM and outside consultants - Cultivation of pro bono partners to expand our talent pool Reporting, process, tools, and budget - Goal setting and KPI definition, tracking, and reporting - Efficient production and approval processes for web, newsletter/email, social - Large toolkit: project management, website builder/CMS, email marketing automation, visual design, donor management/CRM, and productivity - Budget setting, tracking, and ROI reporting These duties are subject to change at CLAM’s discretion

Requirements

• Bachelor's degree or equivalent practical experience and five or more years of communications success in nonprofit and/or for-profit settings
• Experience managing direct reports and external consultants
• Superior copywriting and editorial skills
• Comfort with planning, marketing, and productivity tools; our team uses Asana, Squarespace, MailChimp, Bloomerang, Canva, Slack, and Google Workspace or similar tools
• Ability to take on projects with a high degree of autonomy from concept through creative brief, team selection, execution, design review, and final delivery
• Demonstrated ability to craft compelling narratives from a variety of sources, including interviews, live footage, events, archival content, and web research
• For video production, a strong sense of pacing, music selection, sound design, and emotional storytelling
• Strong organizational skills, attention to detail, and ability to manage multiple deadlines simultaneously
• Excellent communication and collaboration skills, with the ability to work effectively with both internal and partner teams, including creative talent and technical subject matter experts
• Ability to thrive in a fast-paced, highly collaborative environment

Preferred

• Direct experience in the field of affordable housing
• Bilingual English-Spanish language proficiency
• Volunteer or work experience in social services, ideally affordable housing
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Commitment to CLAM’s mission and the values of equity, inclusion, and community stewardship.

Benefits

• medical coverage
• paid time off
• sick pay
• a 403(b) retirement program.