VP, Commerce Media

Responsibilities

• Act as the senior Commerce Media advisor, providing guidance on cross-retailer strategy, investment planning, ecommerce growth, and thought leadership across clients, accounts, and business teams.
• Lead Amazon and Walmart strategy while shaping broader Retail Media approaches across additional retailers, platforms, and commerce partners, helping clients determine where to invest and how Commerce Media supports ecommerce growth.
• Translate ecommerce sales, GMV, customer-acquisition and retailer objectives into integrated recommendations across channel mix, investment, activation and measurement.
• Connect Retail Media with shopper marketing, ecommerce, sales, national media and brand plans to create cohesive full-funnel growth strategies.
• Challenge client briefs and investment approaches with platform knowledge, consumer and retailer insights, performance evidence and commercial judgment.
• Partner with retailer-specific planners, buyers and account teams to improve work, establish standards and resolve gaps without duplicating or displacing existing ownership.
• Stay current on platform, product and measurement changes and clearly explain their strategic and executional implications to senior clients and teams.
• Develop frameworks, playbooks and best practices that connect media investment to incrementality, digital shelf performance, customer acquisition, retailer objectives, and total ecommerce growth.
• Coach teams, support urgent client situations and contribute to new-business and capability-development opportunities across the agency.
• Identify growth opportunities, manage client budgets responsibly and contribute to the profitable expansion of assigned business.

Requirements

• Commerce Media leadership experience within an agency, retail media network, platform or CPG brand/manufacturer; 12+ years preferred.
• Deep, current expertise across Amazon and Walmart Retail Media, including platform capabilities, product evolution, activation implications, and execution realities.
• Proven ability to advise senior clients on ecommerce and GMV growth, investment strategy, channel mix, customer acquisition and retailer relationships.
• Experience translating commercial objectives into integrated Retail Media, shopper, ecommerce and national media recommendations.
• Strong executive presence without becoming disconnected from delivery; able to credibly challenge recommendations, guide activation teams, and make informed platform and investment decisions.
• Experience influencing cross-functional teams and operating across clients, accounts, disciplines and agency structures.
• Ability to use measurement, incrementality and business performance data to develop decisive, actionable recommendations.
• Practical, collaborative leadership style focused on strengthening existing teams and creating clarity rather than additional process layers.
• Confident presenter and persuasive communicator who can simplify complex platform and commercial topics.

Benefits

• Publicis Commerce provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.