Responsibilities

• Executing and helping clients scale their social commerce strategies across platforms, driving measurable performance across content, creators, and commerce initiatives
• Managing the day-to-day client relationship for social commerce clients
• Overseeing cross-functional execution across internal teams (social strategy, data & analytics, paid social, etc) to ensure program delivery
• Owning the day-to-day execution of social commerce campaigns, including coordination across content, affiliate, media, and key internal stakeholders so ensure efficient delivery and strong in-market performance
• Identifying optimization opportunities and helping translate data into actionable recommendations for internal teams and clients
• Building client-facing presentations, reporting recaps, strategic POV’s, case studies and social commerce growth recommendations
• Supporting promotional planning, campaign launches, tentpole moments, and platform activations
• Collaborating with social strategy team to translate platform trends and emerging capabilities into actionable recommendations, helping inform client strategies and identifying opportunities for growth
• Partnering closely with external stakeholders including platform representatives, other internal agencies, and clients to support successful execution of programs
• Building and refining scalable processes, operational workflows, and best practices across social commerce programs

Requirements

• 8+ years of experience in social commerce, influence, e-commerce, digital media, or related fields
• Strong understanding of the social commerce ecosystem, particularly TikTok Shop
• Experience working within an agency, holding company, platform, or highly matrixed organization preferred
• Strong project management and organizational skills
• Excellent written, verbal, and communication skills
• Comfortable navigating past-paced environments with evolving priorities and tight timelines
• Strong analytical mindset with the ability to interpret performance data and identify actionable insights
• Proficiency in presentation development
• Passion for social commerce, creator economy trends, and emerging platforms
• Ability to build strong working relationships across internal teams, external partners, and clients

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.