Responsibilities

• Own the paid-social user-acquisition strategy for a significant portfolio of markets, platforms, campaigns, or audience segments, aligned with broader growth and subscriber objectives and the strategic direction established by Growth Marketing leadership.
• Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with particular emphasis on performance-driven acquisition and conversion.
• Translate company and global growth priorities into actionable channel strategies, investment recommendations, testing roadmaps, and market-specific execution plans.
• Develop annual and quarterly portfolio plans, including strategic priorities, investment scenarios, performance targets, and key business assumptions.
• Manage performance against defined business outcomes, including subscriber acquisition, customer acquisition cost, return on advertising spend, lifetime value, conversion, retention quality, and incremental growth.
• Identify emerging opportunities, performance risks, and changing market conditions and independently recommend adjustments to strategy, investment, and execution.
• Make day-to-day portfolio and campaign investment decisions within approved budgets and escalate material changes that involve significant financial or business risk.
• Balance global consistency with regional consumer behavior, cultural considerations, platform dynamics, and local market requirements.
• Establish scalable optimization frameworks across audience segmentation, bidding, placement, campaign structure, creative testing, and budget allocation.
• Use advanced performance analysis to diagnose complex acquisition challenges and determine appropriate corrective actions.

Requirements

• 8+ years of progressive experience in paid social, user acquisition, growth marketing, or performance marketing, including ownership of complex or multi-market programs.
• Demonstrated success developing and scaling paid-social acquisition strategies with measurable impact on subscriber, revenue, or customer-growth outcomes.
• Advanced hands-on expertise across Meta, TikTok, Snapchat, and other major or emerging social advertising platforms.
• Experience managing significant media investments and making data-informed budget-allocation decisions across campaigns, platforms, or markets.
• Strong knowledge of performance measurement, attribution, incrementality, forecasting, experimentation, and customer-lifetime-value concepts.
• Experience solving complex, ambiguous business problems independently and converting analysis into actionable strategy.
• Experience influencing senior stakeholders and leading cross-functional initiatives without direct authority.
• Strong understanding of platform-specific creative strategy, audience behavior, and cultural differences across international markets.
• Experience in presenting complex performance information and recommendations clearly to stakeholders at all levels, including executives.
• Experience leading agency relationships and holding external partners accountable for performance and business outcomes.

Benefits

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!