Responsibilities

• Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting.
• Develop full funnel media strategies that balance brand building and performance, aligning investment to business objectives and customer behavior.
• Analyze campaign performance across platforms and translate insights into clear, actionable recommendations that improve business outcomes.
• Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data.
• Understand consumer trends, cultural moments, and platform behaviors to help brands show up in relevant and authentic ways.
• Collaborate with internal teams and platform partners to bring innovative ideas to clients, including alpha/beta opportunities, new measurement solutions, and emerging platform capabilities.
• Stay ahead of platform updates, retail and eCommerce trends, and competitive activity to identify opportunities before they become best practice.
• Lead the creation of clear, compelling storytelling through presentations, POVs, and executive-ready performance summaries.
• Mentor junior team members and help elevate strategic thinking and execution across the team.

Requirements

• 4+ years of experience managing paid social campaigns, including hands-on buying within platform UIs
• Experience developing full funnel media strategies for eCommerce or consumer brands, balancing awareness, consideration, and conversion objectives while still achieving business goals
• Deep expertise across at least four major paid social platforms (Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat, LinkedIn, etc.)
• Strong understanding of creative best practices and a demonstrated ability to use performance data to inform creative strategy and testing
• Awareness of consumer, retail, and cultural trends, with the ability to identify timely opportunities for brands to participate authentically
• Strong analytical skills with the ability to synthesize complex data into clear business recommendations
• Excellent presentation and client communication skills
• Advanced Excel skills (pivot tables required)
• Digital marketing certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are a plus

Preferred

• Digital marketing certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are a plus

Benefits

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits , plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off , sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive