Responsibilities

• Provide strategic vision and overall leadership for paid social initiatives across assigned clients, ensuring strategies align with client business and marketing objectives.
• Maintain overall oversight of workflow, priorities, and assigned responsibilities within the team, ensuring projects are delivered completely, accurately, efficiently, and on time.
• Develop comprehensive paid social strategies across relevant platforms, partners, bidding technologies, and campaign management tools.
• Develop action plans for achieving and measuring campaign success, including establishing key performance indicators, measurement frameworks, and optimization strategies.
• Analyze campaign performance and translate data into actionable insights and recommendations that improve performance and identify opportunities for growth.
• Guide teams in optimizing campaigns and implementing new platform features, technologies, strategies, and best practices.
• Work closely with strategic planning, digital planning, activation, and other agency partners to ensure paid social is integrated with broader client marketing initiatives.
• Deliver strategic presentations and performance recommendations to clients and internal stakeholders.
• Serve as a subject matter expert on paid social, keeping clients and agency partners informed of industry trends, platform developments, emerging technologies, and new opportunities.
• Define and champion the strategic vision for leveraging AI-driven targeting, automation, and personalization across paid social, ensuring capabilities are applied at scale to drive measurable business growth and competitive advantage

Requirements

• 10+ years of experience in digital media, paid social, and/or marketing, with increasing levels of responsibility within an agency or media company.
• Significant experience leading paid social strategy and execution in an agency environment, including direct client-facing responsibilities.
• Strong understanding of paid social platforms, campaign management and bidding technologies, publisher self-service platforms, and the broader social media ecosystem.
• Experience developing and executing paid social strategies against both brand-building and direct-response objectives with clearly defined KPIs.
• Strong analytical skills with the ability to interpret campaign performance data, develop insights, and make strategic optimization recommendations.
• Demonstrated business acumen and a track record of success in media, marketing, or advertising services.
• Proven ability to build and strengthen senior-level client relationships and serve as a strategic advisor.
• Strong presentation, communication, relationship-building, diplomacy, and decision-making skills.
• Ability to think strategically and creatively while translating complex media and data concepts into clear recommendations.
• Experience evaluating the financial implications of strategic recommendations, including scopes, staffing, budgets, and/or fees.

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.