VP, Product - Commerce and Retail Media| Chicago, IL or NYC, NY

USA (On-site)

$200K/yr – $250K/yrSenior Level12+ years expFull time

Posted 2 weeks ago

Job Summary

Own the product vision and roadmap for a unified retail media effectiveness platform, leading lift measurement, attribution, AI insights, and ecosystem integrations across advertisers and RMNs.

Define the strategy and commercialization
Lead cross-functional teams with Data Science and Engineering
Drive revenue growth through scalable self-service experiences and partnerships

Job Description

Responsibilities

Create the industry standard for retail media effectiveness measurement.
Launch a universal dashboard and API strategy supporting advertisers, RMNs, agencies and partners.
Connect audience targeting, customer experience, incrementality, attribution and optimization measurement into a unified platform.
Drive meaningful software, data, and measurement of revenue growth.
Establish Circana as the trusted neutral retail media partner across RMNs.
Own vision, roadmap, investment strategy, and commercialization.
Lead products spanning lift measurement, benchmarking, media optimization, audience targeting, customer relationship management, AI insights, and analytics. Lead integration of additional measurement capabilities as necessary like match market testing and Market Mix Modeling (MMM)
Partner with Data Science and Engineering to operationalize audience segmentation, targeting, incrementality, causal inference, and AI
Build scalable self-service experiences and ecosystem integrations.
Influence executive clients, retailers, and strategic partners.

Requirements

Familiar working knowledge with RMNs like Amazon Ads, Walmart Connect, Sam's Club MAP, Instacart Ads, Roundel, Kroger Precision Marketing or Albertsons Media Collective.
Retail media ecosystem platform knowledge like Skai, Pacvue, Koddi, Flywheel, CommerceIQ or similar platforms.
Commerce and social platform experience and knowledge like TikTok Shop, Meta Commerce, Pinterest or similar organizations.
Familiar with measurement and analytics offerings like Nielsen, NCS, Kantar, Neustar, Analytic Partners or Circana/IRI.
12-15+ years in Product Management, Analytics, AdTech, MarTech or Retail Media.
Proven success launching enterprise data, measurement or analytics products.
Strong executive presence and customer-facing leadership.
Bachelor’s degree in quantitative discipline; MBA, MS or PhD preferred.
Retail Media Networks
Incrementality measurement

Benefits

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Circana

3.5 Glassdoor

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com

Chicago, Illinois, USA

5.9K employees (521 in marketing)

www.circana.com

64% recommend to a friend

75% CEO approval