VP, Business Lead

Responsibilities

• Client Partnership: Fully versed in client's business including historic context, products, financials (share, HHP, brand health, MMM, etc), business challenges and opportunities
• Responsible for developing strong relationships with senior clients VP/Director/BM (with exposure to CMO / CEO level) to align shared vision, key objectives/outcomes, ways of working and system for navigating difficult situations.
• Business Strategy
• Responsible for implementing strategies to grow our clients’ brands and businesses
• Extensive knowledge of core VM products (SOC, VVM, VaynerAOR, Consulting, etc) and general understanding of VaynerX offerings to bring the right solutions forward for our clients
• Strong foundational and working knowledge of Creative, Strategy, Media, Analytics, Production and PM disciplines.
• Participate and guide teams (and IAT partners) on larger strategic projects (e.g. annual planning and help to set strategic agenda for the clients and goals for the team)
• VM Business Growth
• Drive incremental revenue growth and profit
• Inputs into development of top and bottom line budget/target by brand and is accountable to deliver.

Requirements

• Proven track record of effectively growing client’s business - effectively able to manage a portfolio of $10-15MM in revenue and profitability
• Proven success of managing integrated campaigns (i.e. social/digital/traditional/Media/other) both with/without agency partners
• Strong experience and confidence leading a new business pitch
• Confident and dependable facilitator of meetings and presentations
• Welcomes and enjoys moving at the speed of culture - ability to adapt to changes in market, VM products, etc
• Experience running paid campaigns across media platforms and making recommendations on how best to leverage different platforms to deliver against objectives (heavy focus on all things social)
• General understanding and experience with agency and industry measurement tools (e.g. Nielsen, Comscore, MMM, brand lift studies, match market)
• Strong production knowledge, having led all types of productions (from Social to Super Bowl).
• Strong team leadership and coaching skills
• Solid presentation skills (verbal, written, visual)

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits