Responsibilities

• Brand strategy and positioning. Own the audience priorities, positioning and messaging that guide our brand work. Turn customer research, cultural insight and the realities of the product into a clear, differentiated reason to choose Superpower.
• Integrated campaigns from idea to impact. Set the campaign calendar and lead work from brief through production, launch and evaluation. Give every campaign a clear audience, idea, distribution plan and intended business outcome.
• Brand expression and creative standards. Set the brief and quality bar for brand campaigns. Work directly with copy, design and production specialists to make the work recognizable, memorable and true to Superpower. Build a brand system that helps teams make strong decisions as our offering grows.
• Sustained visibility and demand. Build a plan for how people encounter Superpower between major campaigns. Connect content, creators, member stories, cultural partnerships and earned attention with campaign activity, working with the owners of those channels. Use brand media and events where they meaningfully extend the idea and reach the right audience.
• Brand investment and measurement. Own the brand budget, prioritize investments and explain the tradeoffs. Establish a view of awareness, consideration, branded search and qualified demand, and work with Growth to assess how brand activity contributes to new-member acquisition.
• The team and operating process. Build and lead the brand team and external partner network. Set priorities, develop talent and establish a clear process for briefs, creative reviews, production and learning.
• You’ll partner with Paid Media on amplification and acquisition measurement, and with Product, Clinical and Member Experience to ensure our promises are credible and reflected in the service people receive.

Requirements

• You have owned a consumer-brand function. You’ve been accountable for its strategy, budget, team and results, with experience making decisions through a period of meaningful growth.
• You have taken distinctive work all the way to market. You can show campaigns or launches you personally led, explain the customer insight and creative decisions, and describe how the work reached its audience.
• You can demonstrate business impact. You can explain what changed in awareness, consideration, customer demand or acquisition, the evidence behind that conclusion and your own contribution.
• You have strong creative judgment and can improve the work yourself. You write useful briefs, recognize a strong idea and give precise feedback across copy, design and storytelling. You can simplify a complex health offering without losing its substance.
• You have built teams and delivered through them. You know how to hire and develop strong people, choose external specialists and keep quality high when time and resources are limited.
• You combine cultural awareness with commercial discipline. You understand where a brand belongs, which opportunities to pursue and how to make an investment case. You’re comfortable defending your judgment and changing course when the evidence warrants it.
• You care about health and the customer. You want to understand what people need, what they believe and what would help them take action.

Preferred

• Experience in consumer health, wellness, subscriptions or another category where trust and education influence the purchase.
• Experience taking a brand from an engaged early audience to broader consumer recognition.
• Work that connects cultural partnerships, community or member advocacy with measurable demand.