Responsibilities

• Own On-Time, High-Impact Launches: Lead end-to-end launch strategy and execution for multiple creator-led brands, from planning through post-launch.
• Own launch outcomes with a GM mindset; accountable for timelines, quality, and revenue results.
• Build and manage seasonal line plans, drop calendars, and launch timelines to ensure on-time delivery.
• Actively energize, motivate, and align creators around each launch, building hype/excitement, urgency, and momentum ahead of go-live.
• Partner closely with creators to translate their vision, content, and voice into compelling launch moments.
• Drive cross-functional project management across creative, product, marketing, and operations to deliver high-impact launches.
• Build Creator Energy & Go-To-Market Momentum: Act as the primary strategic partner to creator partners, presenting plans, ideas, and results with clarity and confidence.
• Get creators genuinely excited and activated around launches - before, during, and after go-live.
• Lead go-to-market campaigns across creator content, site, email/SMS, and paid channels in partnership with our Marketing team.
• Maximize Revenue & Optimize Over Time: Own ecommerce performance, ensuring best-in-class merchandising, UX, and conversion on Shopify.

Requirements

• 4+ years of experience in brand strategy, ecommerce, DTC, line planning, or digital marketing (agency experience preferred but not required)
• Proven success scaling DTC or omnichannel brands - especially in apparel, fashion, or culture-driven products
• Deep understanding of Shopify ecosystems and ecommerce best practices
• Strong analytical mindset with a creative edge - you’re fluent in both data and design
• Exceptional communication, presentation, and leadership skills
• Highly organized, adaptable, and comfortable managing multiple brands simultaneously
• Passionate about culture, creators, fashion, and internet-native brands

Preferred

• Experience in creator commerce, licensing, music, action sports, fashion, beauty, wellness, or pop culture is a strong plus

Benefits

• Medical, dental, and vision insurance (medical and dental covered 100% for employee only)
• Unlimited PTO (according to employee handbook guidelines)
• 401k 4% match after 90 days of continuous employment
• Cell phone and gym reimbursement of up to $50 each per month
• Remote work