Responsibilities

• Define and lead enterprise brand and marketing strategy, ensuring alignment with business objectives and customer needs.
• Lead teams responsible for developing differentiated value props, positioning, messaging frameworks, and go-to-market strategies across products, solutions, and customer segments.
• Drive customer segmentation, audience targeting, and journey mapping to improve customer acquisition, engagement, retention, and lifetime value.
• Establish strategic marketing priorities and integrated marketing plans that strengthen brand equity, accelerate growth, and deliver measurable business outcomes.
• Lead creative services, including design, copywriting, and packaging ensuring a cohesive and compelling differentiated brand presence across all channels and customer touchpoints.
• Establish creative standards and governance that reinforce brand consistency and drive business results.
• Champion innovative storytelling, content development, and visual communication strategies that enhance audience engagement and strengthen market positioning.
• Lead marketing operations strategy, including resource planning, workflows, technologies (e.g. Workfront and Aprimo) to maximize efficiency, scalability, and effectiveness.
• Develop content strategy and drive full execution including alignment, governance, creation, distribution, and measurement to drive impact and accelerate speed to market.
• Oversee marketing project management and account services functions, ensuring successful delivery of strategic initiatives, campaigns, and business priorities.

Requirements

• 12+ years of progressive leadership experience in brand strategy, marketing, creative services, marketing ops, and content strategy, including 5+ years leading large, multi-functional teams.
• Proven ability to drive Marketing strategies through to successful execution, resulting in positive business outcomes and profitability
• Strong business acumen with the ability to translate market opportunities and customer insights into strategic initiatives, operational improvements, and measurable results.
• Deep expertise in brand strategy, customer insights, creative development, content operations, marketing technologies, and organizational effectiveness.
• Strong understanding of enterprise content strategy, digital asset management, content lifecycle management, and scalable content production models.
• Experience leading marketing transformation initiatives involving AI, automation, content operations, marketing technology, and change management.
• Demonstrated success implementing AI-enabled marketing capabilities and driving adoption of emerging technologies to improve business outcomes.
• Proven success developing and scaling marketing capabilities, processes, technologies, and teams that drive measurable business growth and operational excellence.
• Exceptional executive presence, communication skills, and the ability to influence stakeholders at all levels of the organization.
• Experience managing significant budgets, competing priorities, and enterprise-wide initiatives in complex organizations.

Benefits

• Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For roles where employees work less than 30 hours per week, benefits include 401(k) contributions, paid time off, as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp. For a more comprehensive list of our benefits please click here .