VP, Brand & Marketing

Responsibilities

• Lead brand and marketing strategy for La Brea Bakery and Otis Spunkmeyer across Retail, Foodservice, QSR, and emerging channels.
• Drive topline and P&L growth through brand marketing, customer marketing, and strategic innovation initiatives.
• Develop and execute multi-year marketing and innovation roadmaps grounded in consumer, customer, and market insights.
• Partner closely with Sales, R&D, Finance, and Operations to align growth strategies with commercial execution.
• Establish best-in-class category management practices to drive growth with existing and new Retail customers.
• Lead, develop, and inspire a high-performing marketing and innovation organization, prioritizing talent development and succession.
• Define and track KPIs to measure brand health, revenue growth, and return on marketing investment.

Requirements

• Bachelor’s degree in Business or related field; Marketing preferred.
• 15+ years of consumer- and customer-facing experience within CPG/Food, across Retail and/or Foodservice.
• Proven track record of driving branded and/or customer-branded revenue growth.
• Experience leading cross-functional initiatives within a matrixed organization.
• Strong business acumen with experience owning P&L outcomes delivering top line growth.
• Advanced analytical and strategic thinking skills, including decision-making with incomplete data.
• Excellent written, verbal, and executive-level presentation skills.

Preferred

• MBA or advanced business degree.
• Experience scaling brands across multiple go-to-market models and channels.
• Deep experience with category management and syndicated data (e.g., Nielsen, Circana).
• Experience leveraging digital and AI-enabled tools to drive marketing effectiveness.

Benefits

• Culture – Our culture thrives on collaboration, diversity, and a shared passion for excellence. We support team members, empower growth, and encourage everyone to bring their authentic selves to work.
• Health & Wellness – Comprehensive medical, dental, and vision coverage, plus company-paid life insurance and additional voluntary options to fit your needs.
• Work-Life Balance – Paid parental leave, generous paid time off, and holidays so you can recharge and spend time on what matters most.
• Financial Security – Competitive retirement plans, plus short- and long-term disability coverage for peace of mind.
• Growth & Development – Opportunities to build skills, grow your career, and develop expertise through Aspire Bakeries’ learning and development programs.
• Flexibility & Support – HSA and FSA plans to help you manage everyday expenses.
• Recognition & Rewards – Performance incentive plans that celebrate achievements across sales, bakery performance, and individual contributions.