Responsibilities

• Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving measurable growth in patient acquisition and brand equity
• Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
• Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
• Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey
• Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Aspen ecosystem
• Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels. Hone in our brand voice and develop content that communicates to our patients clearly, directly and with a preference for action.
• Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge
• Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
• Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.
• Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Requirements

• Bachelor's degree in marketing, business, or a related field, or equivalent combination of education and experience.
• 15+ years of experience in brand and integrated marketing, including 5+ years in a senior leadership role managing teams of 15+.
• 7+ years of brand-side (client-side) experience, including at companies of comparable scale.
• Agency-side experience is a plus but does not substitute for the client-side requirement. Client-side and leadership years may overlap.
• Experience developing and executing innovative, effective integrated marketing plans and promotional calendars.
• Excellent leadership, cross-functional coordination and collaboration, and interpersonal communication skills.

Preferred

• Master's degree or MBA is a plus, but not essential.
• Experience in the healthcare industry, DTC brands, or multi-location brands is a plus.
• Agency-side experience is a plus.

Benefits

• paid time off, health, dental, vision, and 401(k) savings plan with match