VP of Brand Growth at CMS Mortgage Solutions Inc | USA

CMS Mortgage Solutions Inc

VP of Brand Growth

USA (Remote)

Salary Not AvailableSenior Level8+ years exp

Posted 4 months ago

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Job Summary

Drive the marketing leader who owns an AI-powered system, strategy across four business lines, content pipelines, team, and multi-channel lead generation with strict compliance.

Owns AI-powered marketing system, content velocity, and campaign performance
Builds/aligns a 2–4 person team and oversees thought leadership programs
Ensures 100% compliance and brand consistency while reporting with metrics

Job Description

Responsibilities

Drive the AI-powered marketing system to produce consistent, compliant, high-quality content at scale
Own marketing strategy and execution across all four business lines
Manage the CEO's and COO's thought leadership content pipelines
Build and lead a small, high-performing marketing team (2-4 people)
Own marketing metrics: content velocity, lead generation, compliance pass rate, brand consistency
Manage paid advertising campaigns (LinkedIn, Google, Meta) within budget
Ensure 100% compliance on all marketing materials (NMLS, state-specific, RESPA)
Maintain brand consistency across multiple voices and channels
Report on campaign performance with a metrics-driven approach

Requirements

8-15 years of marketing experience, including 3+ years in a leadership role
Experience in financial services, mortgage, fintech, insurance, or another regulated industry
Demonstrated fluency with AI tools for content creation, research, and automation — not "I have played with ChatGPT," but active, workflow-integrated usage
Track record of hands-on content marketing execution, not just strategy decks
Experience managing brand consistency across multiple content creators and channels
Multi-channel execution: LinkedIn, email sequences, landing pages, paid ads, SEO
Metrics-driven mindset — you speak in conversion rates, cost per lead, and ROI, not vanity metrics
Experience managing teams of 3-10 people
Comfort working in a founder-led company with strong, opinionated leaders

Preferred

Mortgage industry experience
Experience with content atomization workflows (one piece into 15+ platform-native assets)
Paid media management: LinkedIn Ads, Google Ads, Meta
SEO and programmatic content experience
Executive ghostwriting or thought leadership management
Experience with tools in our stack: GoHighLevel, Claude/Anthropic, Airtable
Startup or growth-stage experience — comfortable being strategic at 9 AM and hands-on at 2 PM

CMS Mortgage Solutions Inc

CMS Mortgage Solutions, is a locally owned and operated company based out of Chesapeake, VA with over 19 years experience! We are proud to announce in addition to serving the Hampton Roads area we are now serving the Northern Virginia and Maryland Areas. www.nmlsconsumeraccess.org NMLS#:212405

Founded in 2005

Virginia Beach, Virginia, USA

94 employees

www.cmsmortgage.com