VP, Brand - Cultural Strategy & Insights

Responsibilities

• Translate brand strategy, audience insight and business objectives into clear creative opportunities
• Find the cultural, consumer and category tensions that can drive differentiated ideas
• Develop creative territories, campaign platforms, activation concepts and experience frameworks
• Write focused creative briefs that give teams direction without prescribing the answer
• Work alongside creative directors, designers, writers and experiential team from first concept through final execution
• Lead the develop of ideas that connect ideas across partnerships, experiential, content, social, influencer, shopper, and other channels
• Evaluate creative work against the strategy, the audience need, and the brand objective and give direct feedback
• Shape pitches and new-business responses by turning strategic thinking into ideas and narratives clients
• Build presentations that make the thinking easy to follow, then present and defend the recommendation
• Stay current on culture, consumer behavior and emerging platforms

Requirements

• 8 to 10 years in creative strategy, integrated strategy, brand planning or a related agency role
• Experience in sports, entertainment, lifestyle, experiential and partnership marketing
• A track record of turning research and business challenges into creative ideas that got made
• Experience developing integrated campaigns, platforms, activations or experiences
• A grounded understanding of culture and audience behavior and of how brands earn a place in what people care about
• Strong writing, storytelling, and presentation skills
• Ability to simplify complex information and find the insight creative teams can use
• Comfortable working with both analytical and creative disciplines

Preferred

• Creative teams get briefs that are clear and give them something to build from
• Ideas are grounded in strategy and still surprising
• Campaigns and experiences hold together across channels around one organizing idea
• Clients understand what is being recommended and why it will matter to their audiences
• Work product that is relevant, distinctive and clearly tied to the brand

Benefits

• Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance, FSA, HSA and more
• 401k Employer Match (after meeting eligibility requirements)
• 14 Paid Holidays
• Unlimited PTO
• Paid Parental Leave