Responsibilities

• Own Brand Strategy and Architecture - Own the Sans brand positioning, voice, and visual identity system, ensuring consistency across all products, categories, and customer touchpoints.
• Set Creative Direction Across All Channels - Define and maintain the creative standard across organic social, paid creative, packaging, web, email, YouTube, partnerships, and brand moments—ensuring all output meets a high creative bar.
• Build and Lead the Content & Storytelling Engine - Own the content strategy and production system, including editorial calendar, production workflows, creator and expert partnerships, and the end-to-end content pipeline from brief to publish.
• Own Organic Channels and Brand Presence - Lead strategy and execution across organic channels, ensuring consistent brand storytelling and building a scalable engine that fuels both brand and performance marketing.
• Lead Go-to-Market and Product Marketing (Creative) - Own the creative vision for product launches, seasonal campaigns, and cultural moments, ensuring cohesive and compelling brand expression across all channels.
• Drive Brand Awareness and Demand Creation - Own top- and mid-funnel performance, including brand awareness, engagement, earned media value (EMV), and brand-driven demand signals such as branded search and direct traffic.
• Build and Scale the Brand & Creative Organization - Hire, develop, and lead a high-performing team across brand, creative, and content. Manage agencies, freelancers, and production partners to scale output effectively.
• Partner Cross-Functionally to Drive Business Impact - Work closely with Growth, Lifecycle, eCommerce, Product, and CX to ensure brand and creative are integrated into GTM strategy and revenue-driving initiatives.