Drive visual brand systems and campaign assets for a high-growth SaaS startup, blending AI-enabled design with cross-functional marketing.

• Own the end-to-end visual brand system across products, campaigns, and assets.
• Must-have: Senior visual design and design-systems experience with a proven portfolio.
• Standout: AI-first design approach and ownership of tool selection and rollout.

Responsibilities

• Partner with brand and GTM marketers — align visual direction with positioning, messaging, and the realities of campaigns and outbound; make sure creative supports real launch and growth activity.
• Define and document the visual brand — establish identity elements (beyond any one logo): typography, color, layout systems, image and illustration style, iconography, and motion principles; turn these into guidelines and asset libraries that others can follow.
• Own social visual presence — design and maintain on-brand social profile treatments and a reusable post/ad template system for priority channels.
• Create campaign-ready ad graphics — produce static and lightweight motion assets for paid and organic campaigns that can be quickly iterated on with performance data.
• Create go-to-market assets and templates — design decks, one-pagers, social and email creative, and repeatable campaign templates so we’re not reinventing from scratch for every initiative.
• Shape website experience; inform product UI — own visual direction for our marketing site. Your brand system and patterns will inform our product UI; supporting product UI is not the main function of this role, but your work will guide it.
• Lead with AI in your design workflow — use AI-native tools (image generation, layout and asset assistants, automated versioning) as your primary engine to prototype, iterate, and scale visual output; you\'re our go-to for which AI tools we use and how.
• Standardize product prototyping — work with devs so rapid prototyping in Cursor stays on-brand; you define patterns, tokens, and guardrails rather than designing every screen in Figma from scratch.

Requirements

• AI experimentation across multiple tools — you must come in the gate demonstrating that you\'ve experimented with AI across multiple tools (image, design, motion) and have strong, use-case-based opinions on which tools work best right now and why.
• Senior-level visual and systems experience, with a portfolio to prove it — you\'ve helped define or evolve visual brands and design systems for complex, multi-audience products or companies; you have a portfolio ready to share that demonstrates visual brand, design systems, and/or campaign assets you\'ve led and executed.
• Hands-on execution — you\'re fluent in tools like Figma, Adobe, and modern motion/graphics tools, and you personally create final or near-final deliverables.
• Experience with large, complex audiences — you\'ve built visual systems that work across multiple user types, segments, or verticals without becoming generic.
• AI-first in design — you use AI-enabled tools as your primary engine for exploration, asset creation, and versioning; you\'re comfortable blending them with traditional workflows and have clear views on what works.
• Software/SaaS experience in high-growth environments — you\'ve designed for software products or platforms (not only physical goods or corporate brand), in settings where speed, iteration, and incomplete information are the norm. You think in guidelines, components, and reusable patterns, not just hero pieces.

Preferred

• UI/UX design depth — ability to partner on flows and interaction patterns; experience here is a plus.
• Motion and graphics background — experience concepting and producing motion graphics or animated assets that tie into a broader visual system.
• Experience working in fractional/consulting models and leaving behind clear documentation others can run with.