Visual Content Producer

Responsibilities

• Plan and execute on-brand photoshoots and video shoots featuring Reolink products in residential homes, backyards, small businesses, urban environments, and rural settings across North America.
• Capture compelling product photography that emphasizes key features (e.g., crystal-clear 4K/16MP resolution, vivid ColorX night vision, 180°/360° panoramic views, solar-powered reliability, and smart AI detection).
• Produce lifestyle and situational content that demonstrates real-world use cases—peace of mind at night, family safety, business monitoring, weather-resistant performance, and easy installation.
• Create short-form video content, b-roll, and motion graphics assets for social media, YouTube, ads, and product demos.
• Collaborate with the Content Production Manager and cross-functional teams (Social, PR, Retail Marketing, Product) to align visuals with campaign strategies and messaging.
• Help with on-location shoots. (Load in/load out, building lighting setups, camera rigs)
• Edit and post-produce raw footage and images to deliver polished, high-quality assets ready for multi-channel use (optimizing for web, social, retail, and print).
• Maintain a consistent visual style that feels trustworthy, innovative, clean, and premium while staying true to global brand guidelines and North American consumer preferences.
• Scout locations, manage lighting (natural, studio, low-light/night scenarios), direct subjects/models, and handle on-set logistics for efficient production.
• Stay current on visual trends in consumer tech, home security, and lifestyle photography to keep Reolink’s content fresh and competitive.

Requirements

• 5+ years of professional experience as a photographer and/or content producer, ideally in consumer tech, electronics, home/security products, lifestyle, or related fields.
• 3+ years of on-set experience.
• Strong portfolio demonstrating product photography, lifestyle shoots, low-light/night photography, and short-form video production.
• Proficiency with professional camera equipment (DSLR/mirrorless, cinema cameras), lighting setups, drones (if applicable), and editing software (Adobe Lightroom, Photoshop, Premiere Pro, After Effects, etc.).
• Experience shooting in challenging conditions (outdoor weather, low light, motion) relevant to security camera use cases.
• Understanding of North American audiences, with the ability to create relatable, aspirational visuals that resonate with homeowners and small businesses.
• Strong collaboration skills; comfortable working with creative, marketing, and agency teams.
• Knowledge of digital content optimization (aspect ratios, file formats, SEO-friendly visuals for social/web).
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines.

Preferred

• Bonus: Experience with security/tech product shoots, videography for product demos, or content for e-commerce/retail channels.