Visual Content Manager

Boston, MA (Hybrid)

$84K/yr – $148K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and guide omnichannel visual design, establish modular templates, collaborate with partners to craft cohesive digital experiences, and continuously improve design through analytics.

  • Lead design direction and set design standards for modular components
  • Collaborate with partners to design content for digital channels
  • Leverage analytics and testing insights to drive future enhancements

Job Description

Responsibilities

  • Lead and contribute to omnichannel visual design direction to ensure accuracy, timeliness, consistency and correct brand positioning.
  • Set design standards and guiding principles for modular content components and templates and serve as a resource for educating business partners on best practices.
  • Work closely with internal and external business partners to design content for digital channels and ensure creative contributes to a cohesive and engaging client experience.
  • Collaborate with business partners to understand design needs as well as opportunities.
  • Apply best practices in usability, accessibility, responsiveness, and performance to ensure content experiences are effective across platforms, devices, and environments.
  • Monitor design and template effectiveness and implement improvements.
  • Recommend new tactics by leveraging analytics, industry trends and testing insights. Drive future enhancements and design updates based on findings.

Requirements

  • Bachelors degree or equivalent
  • 5+ years of professional experience in content design, digital design, or visual communications, with a portfolio demonstrating strong work across multiple digital channels, including email.
  • Deep understanding of design systems, brand standards, accessibility principles, and responsive design best practices.
  • Experience creating and managing modular templates, component libraries, and scalable design patterns using tools such as Figma, Stensul and related design platforms.
  • Working knowledge of email HTML/CSS and digital production considerations to support effective collaboration with developers and content production partners.
  • Ability to use analytics and performance insights to inform design decisions and continuously improve audience engagement.
  • Strong collaboration, communication, and organizational skills, with the ability to thrive in a fast-paced, cross-functional environment.

Preferred

  • Experience working in marketing (B2C or B2B) or a media or agency environment is a plus
  • Familiarity with workflow and project management tools such as Workfront and Jira
  • Experience with email testing tools (ex. Litmus, Email on Acid) is a plus
  • Experience producing creative work within financial services or other highly regulated industries, or an understanding of financial services consumer mindsets.

Benefits

  • a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Traffic Signals

Monthly Google Ads Budget
$144.7K

Marketing Team

Median Tenure
13.9 years
Marketing Roles Posted (Last 30 Days)
1