Responsibilities

• Conceptualize, write and edit marketing content, such as blog posts, articles, guides, ebooks, social media content, emails, newsletters, website copy, FAQs and video scripts
• Collaborate with internal and external stakeholders, including subject matter experts, clients and industry thought leaders
• Create compelling customer evidence, including case studies, testimonials and videos
• Collaborate with Enablement, Product Marketing, Sales and other teams to identify gaps and ensure the content needs of the organization are met
• Manage our social media channels, including maintaining a social calendar and scheduling content
• Support SEO/AEO/GEO efforts, including by optimizing content for visibility
• Develop content for speaking sessions and webinars, in close collaboration with the Lifecycle Marketing team
• Support the Director of Brand and Content with earned media projects, as needed
• Track relevant content performance metrics and make recommendations for optimization
• Stay up to date on healthcare industry news and trends, as well as AI content capabilities and best practices

Requirements

• 7+ years of content marketing experience with hands-on experience in a high-growth B2B SaaS/healthcare technology environment (major plus if you have experience in behavioral health, hospice or home health)
• Deep understanding of the U.S. healthcare system and the forces and trends that shape it. Demonstrated experience communicating effectively with healthcare administrators, clinicians and staff.
• Strong project management skills and the ability to manage competing priorities across multiple programs and stakeholders simultaneously.
• Excellent writing, editing and proofreading skills
• Working knowledge of SEO best practices
• Experience writing for the web and using Wordpress
• Strong research skills
• Proficiency in AI, including experience using AI tools for content creation and optimization. Experience building agents is a major plus.
• Self-motivated, detail-oriented and excited about the mission of improving community-based care

Benefits

• Competitive health and well-being benefits, mental healthcare support, and life and AD&D insurance
• Significant equity and 401(k) plans matched to 4%
• Company sponsored retirement plan
• Global business travel insurance for you and any dependents traveling with you
• Domestic conference budget and annual learning & development stipend
• Remote work stipend
• Generous PTO, additional mental health days, and paid time off to recharge, care for yourself and loved ones
• 24-week paid birth-parent leave and 20-week paid parental leave, with WFH flexibility for up to 4 weeks after leave
• Fertility treatment and family planning coverage
• 6 coaching sessions, for you and your dependents