Visual Content Manager

Boston, MA (Hybrid)

$84K/yr – $148K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Description

Responsibilities

  • Lead and contribute to omnichannel visual design direction to ensure accuracy, timeliness, consistency and correct brand positioning.
  • Set design standards and guiding principles for modular content components and templates and serve as a resource for educating business partners on best practices.
  • Work closely with internal and external business partners to design content for digital channels and ensure creative contributes to a cohesive and engaging client experience.
  • Collaborate with business partners to understand design needs as well as opportunities.
  • Apply best practices in usability, accessibility, responsiveness, and performance to ensure content experiences are effective across platforms, devices, and environments.
  • Monitor design and template effectiveness and implement improvements.
  • Recommend new tactics by leveraging analytics, industry trends and testing insights. Drive future enhancements and design updates based on findings.

Requirements

  • Bachelors degree or equivalent
  • 5+ years of professional experience in content design, digital design, or visual communications, with a portfolio demonstrating strong work across multiple digital channels, including email.
  • Deep understanding of design systems, brand standards, accessibility principles, and responsive design best practices.
  • Experience creating and managing modular templates, component libraries, and scalable design patterns using tools such as Figma, Stensul and related design platforms.
  • Working knowledge of email HTML/CSS and digital production considerations to support effective collaboration with developers and content production partners.
  • Ability to use analytics and performance insights to inform design decisions and continuously improve audience engagement.
  • Strong collaboration, communication, and organizational skills, with the ability to thrive in a fast-paced, cross-functional environment.

Preferred

  • Experience working in marketing (B2C or B2B) or a media or agency environment is a plus
  • Familiarity with workflow and project management tools such as Workfront and Jira
  • Experience with email testing tools (ex. Litmus, Email on Acid) is a plus
  • Experience producing creative work within financial services or other highly regulated industries, or an understanding of financial services consumer mindsets.

Benefits

  • We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Traffic Signals

Monthly Google Ads Budget
$144.7K

Marketing Team

Median Tenure
13.9 years
Marketing Roles Posted (Last 30 Days)
1