Responsibilities

• Contribute to the unit's overall marketing strategy by developing video and digital content using emerging technologies, platforms, and techniques.
• Produce and edit videos, photography, and motion graphics for storyboarding, website, social and electronic communications in a high quality manner that is consistent with the university's image and brand.
• Recommend and oversee alternative digital methods for delivering programming, volunteer training and communications including the use of webcasts, live streaming web/video conferencing and other distance-based technology.
• Assist in developing strategies for digital communications.
• Create, develop or secure all assets related to video production, including music, voiceover, visual graphics, etc.
• Research innovative digital marketing techniques, production equipment, software and services for continuous optimization and improvement of the unit's digital marketing presence.
• Manage the videography data storage system, ensuring the proper archiving, organization and redundancy of all video footage, projects and related media.
• Design graphical elements and prepare images for college website, print and social media.
• Assist in oversight of college social media sites (Instagram, Facebook, Twitter, YouTube), work with content providers to create ongoing calendar for posts, and post content.
• Provide support to marketing department for web development needs for implementation of marketing/recruitment campaigns; specific landing pages, QR code generation, etc.

Requirements

• Bachelor's degree in communications, video/media, broadcast production, journalism, or related field. One year of video production experience.
• Must pass a security check.
• Knowledge Of: Digital marketing/related fields, tools, techniques, and technology
• Knowledge Of: Media production applications (Adobe Premiere and/or Final Cut Pro X, After Effects, Media Encoder and/or Compressor, Photoshop and/or Illustrator, Audition and Microsoft Office Storytelling), design and editorial processes
• Skill In: Video editing, producing, directing
• Multi-media script writing
• Cinematography
• Professional camera operation
• Digital sound recording
• Interview set lighting

Preferred

• Newsroom experience, News/TV production -or- corporate/higher ed