
Social Media & Video Content Specialist
Threshold Brands
USA (Remote)
Charlotte, NC (On-site)
Posted 3 months ago
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The Role
As our Brand Content Creator, you’ll be at the heart of our storytelling engine—capturing the energy, style, and daily evolution of Relentless Brands, with a focus on ISI® Elite Training, Plunge House® and HUMAN Nutrition®. You’ll be in the mix on product in-person experiences, national campaigns, franchise development storytelling, team culture, and social storytelling—creating the content that drives sales, sparks engagement, and brings our brands to life.
Responsibilities
Creating photo and video content for national campaigns, brand storytelling, podcast cuts, and youtube content series.
Editing and delivering visual assets for Instagram, TikTok, email campaigns, and other channels
Capturing behind-the-scenes moments—Franchise Partner visits and trainings at HQ, occasional travel for new openings or storytelling of members, VIP Ownership Experience, team energy, etc.
Writing short-form copy (captions, overlays, taglines) that’s on-brand and scroll-stopping
Publishing content across platforms (Instagram, TikTok, Threads, etc.) and managing daily social posting (this will be in conjunction with marketing associates.)
Monitoring and supporting growth across social channels—engagement, follower growth, insights tracking
Helping shape and execute the overall content calendar and social media strategy alongside the marketing team
Staying ahead of trends and cultural moments to inform content direction and channel tone
Organizing and maintaining our digital content library for efficient reuse and re-purposing
Collaborating with Operations, Creative, Franchise Development, and Marketing teams to ensure consistency and alignment across all touchpoints.
Working with Co-Founders to tell the story and capture the evision of brands and Relentless brands as a whole.
Experience
Bonus points for experience with Canva, Shopify, Klaviyo, or similar tools.
Compensation & Benefits
$60,000 - $65,000 Base Salary
96 Hours Paid Time Off (PTO) annually (accrued and prorated)
Company-Observed Holidays
Complimentary Membership:
$2,200 - Complimentary ISI® Employee Unlimited Membership
$3,000 - Complimentary Plunge House® Facility Unlimited Membership
Health Insurance: Comprehensive health insurance coverage, including medical, dental, and vision plans for you and eligible dependents (Optional).
*Ability to take PTO after the first 30 days unless approved prior to starting.
Company Description
Relentless Brands is a forward-thinking company driven by creativity, passion, and innovation. We specialize in providing industry-leading support to lifestyle brands through data-driven strategies and breakthrough solutions. With expertise in brand growth and franchise development, we guide companies from initial sale to sustained success. Grounded in years of hands-on experience and proven methodologies, we excel at overcoming growth challenges and enhancing profitability. Our commitment to refining and innovating processes ensures we deliver exceptional value to our partners.
Relentless Brands stands as a dynamic company, fueled by creativity and unwavering passion. We provide unparalleled industry support, backed by data-driven success stories, and revolutionary solutions in the realm of lifestyle brands.Our team consists of seasoned experts, proficient in all facets of launching and nurturing franchise brands. From the initial sale and the opening of franchisee doors, to the meticulous crafting and execution of strategies for sustainable growth, we excel at every step.Our forte lies in dismantling barriers to brand expansion and amplifying profitability. Rooted in years of hands-on experience and an unyielding commitment to meticulous processes, our mastery shines through. Through continual refinement and innovation, we take great pride in upholding our proprietary, industry-leading methodologies across all our platforms.

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