Video Content Creator

Responsibilities

• Concept development: Pitch, script, and storyboard video concepts aligned with Better U’s brand voice, audience, and campaign priorities.
• Production: Plan and execute agreed-upon shoots, including filming, lighting, audio, framing, and on-camera participation when appropriate.
• Founder-led content: Turn founder insights, interviews, podcasts, and raw footage into engaging content that supports both Better U’s brand and its founder’s personal brand.
• Post-production: Edit footage into platform-ready videos with strong hooks, captions, music, graphics, and clean transitions.
• AI-assisted production: Use AI video, avatar, voice, and captioning tools where appropriate, with careful review for accuracy, brand consistency, and quality.
• Content repurposing: Adapt long-form recordings, event footage, and existing assets into short-form clips and other agreed-upon marketing content.
• Platform optimization: Recommend formats, pacing, and creative approaches suited to each platform.
• Performance review: Review available content metrics with the marketing agency and recommend improvements to future creative.
• Asset management: Maintain an organized library of raw footage, project files, audio, and final deliverables.

Requirements

• At least two years of hands-on video production, editing, and content creation experience.
• A portfolio demonstrating strong short-form video work for TikTok, Instagram Reels, or YouTube Shorts.
• Proficiency in Premiere Pro, Final Cut Pro, CapCut, and/or After Effects.
• Experience filming with DSLR/mirrorless cameras and high-quality smartphone setups.
• Hands-on experience with HeyGen, ElevenLabs, or similar AI production tools.
• Strong storytelling skills, including hooks, pacing, narrative structure, and visual composition.
• Comfort conducting short interviews, recording voiceovers, and appearing on camera.
• Ability to independently manage production workflows and meet agreed-upon deadlines.
• Based in the Los Angeles area and available for coordinated in-person shoots and select meetings at our Hollywood office or other agreed-upon locations.

Preferred

• Experience building founder-led or personal brands.
• Experience producing paid social video ads.
• Motion graphics and basic color-grading skills.
• Familiarity with health, wellness, or mental health brands.
• Experience creating content for email, SMS, landing pages, or other marketing channels.
• Experience filming live events, conferences, or podcasts.

Benefits

• Benefits: This contractor engagement does not include employee benefits such as PTO, EAP participation, or a 401(k).